The year is ending soon and it is time now to plan out the activities for the 2019. Usually companies do sales kickoffs in the month of January with the sales representatives to define yearly objectives and targets. HubSpot has published a guide to successful sales kickoffs to help brands run their meetings successfully. Aja Frost says, “Sales kickoffs help boost morale, build team trust and rapport, and ensure that the entire organization understands the priorities and roadmap for the year ahead. Below are our specific tips for planning kickoff — so keep reading. 1. Choose an engaging... [...]

Enhancing our knowledge is one of the ways to keep ourselves abreast of what is happening in the marketing domain. Podcasts offer us a treasure of tips and tricks to lead our marketing efforts in the right directions. HubSpot columnist Aja Frost has listed 19 podcasts that can help you win at sales and marketing. Frost says, “After a long day at the office, Netflix is usually more appealing than cracking open a sales book or streaming a sales training video on YouTube. Fortunately, there’s a simpler way to learn new sales techniques without having to set aside extra time in your day... [...]

Upselling is an act of selling more to your customers than what they wanted to purchase. It helps you market to your existing customers and easily improve sales. Entrepreneur contributor Syed Balkhi has shared three tips to help marketers upsell to their customers. Balkhi says, “Let’s look at four tips to upsell existing customers: Make the purchase you push relevant to the original purchase. One of the most important tips to upselling to existing customers is to make the upsell relevant to their original purchase. Imagine you just bought a new mattress. If the salesperson immediately tries... [...]

Creating more and more sales online is a priority of most brands. Apart from the quality of your product what also matters a lot is the psychology of your prospects and customers. Empathy is an element that can be used to reach out closely to the people and make them take an action. HubSpot columnist David J. P. Fisher has shared five ways to get more sales by empathizing with people. Fisher says, “At its heart, sales has always been about the interpersonal engagementbetween two people. We always hear about sales professionals being “people people.” That’s simply another... [...]

Getting new customers and achieving more sales requires continuous efforts in terms of communication with people and informing them about your products and services. HubSpot columnist Amber Tiffany has shared nine ways to convert the webinar leads into new sales. Tiffany says, “According to research from InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate high-quality leads. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory. Here are nine simple ways to convert more webinar leads into sales. 9... [...]

Human psychology plays an important role in persuading people to buy your products and services. You need to understand their thinking patterns and accordingly target them with the right offers. Entrepreneur magazine contributor Syed Balkhi has shared five psychology-based tips to help marketers improve their sales. Balkhi says,”If you want to make an impression on shoppers, take a look at these five psychology-based tips to boost your sales. Evoke emotion over intellect. Have you ever bought something just because it made you smile or excited you? I think it’s safe to say we all have at... [...]

HubSpot’s Anil Kaul has shared five ways to reimagine your 2019 sales playbook with Artificial Intelligence (AI). The article offers the ways to enhance sales in the coming year. Kaul says, “If you’re not familiar with the term, a playbook is a series of frameworks sales teams use including tactics, objectives, and metrics for closing deals. Many companies have digitized their playbooks, but aside from residing in pixels instead of print, the traditional playbook hasn’t changed much — until now. Here are five ways to reimagine sales with AI. How to Jumpstart Your 2019 Sales... [...]

Knowing the key metrics for organizational growth is very important as it helps you strengthen your brand’s value. HubSpot columnist Doug Davidoff has shared three effective key metrics that can help you determine the growth. Davidoff says, “There’s a paradox surrounding key metrics that boils down to this: the easier it is to identify and/or track a metric, the less valuable that metric typically is. This means you must be purposeful in determining the metrics you track and designing the dashboards you use to monitor them. To do so effectively, follow these three rules: 1. Conduct... [...]

In sales and marketing clarity matters the most. The way you interact with the opposite person reflects your approach and attitude towards the whole process. HubSpot’s Jeff Hoffman has shared three useful tips to help marketers ask the sales question in an assertive manner. Hoffman says, “Seasoned salespeople usually find that brief, focused questions keep the conversation on track and decrease potential hesitation. While it can feel awkward or rude at first to immediately get to the heart of the question, the more reps practice this technique, the more comfortable they become. Tips... [...]

Raising new prospects and turning them into your customers is something brands and marketers need to focus on constantly. In the process of conversion you need to follow up with your customers continuously. In this process you need to make sure that your prospects don’t get annoyed due to your communication and the frequency. HubSpot’s Niti Shah has shared seven tips to follow up with the prospects and build your sales. Shah says, “So you’ve done the preliminary research on a prospect and it looks like you could really help their company. The next step is to get them on... [...]