HubSpot’s Jeff Hoffman has shared nine tactics to help marketers sell expensive products online. Hoffman says, “Salespeople who don’t work for the low-cost provider in their arena often struggle with losing deals based on price. Prospects are only human, and no one likes to pay more when they could pay less. That’s why pricing in sales is one of the biggest barriers to purchase and a roadblock for many reps. 1. Ask about the competition early Reps typically wait too long before asking about the competition. Especially if you’re selling a premium offering, you want to ask... [...]

Connecting with your prospects and customers is the key to close more sales. And building conversation with them is one of the best ways to initiate an action. Articulate’s Clare Dodd has published an article highlighting the impact of stories on the sales. Dodd says, “Keith Queensbury of Johns Hopkins conducted an analysis of 108 Super Bowl adverts. He found that, ‘regardless of the content of the ad, the structure of that content predicted its success.’ In other words, telling a story was better than listing features (or anything else for that matter). ‘Freytags... [...]

A sales pitch is the point where salespersons try to encourage their audience to make a purchase. It is a point of persuading the customers for generating sales. HubSpot columnist Emma Brudner has shared six types of sales pitches that can help marketers and salespersons strengthen their sales. Brudner says, “Translate your product or service’s value proposition into each of these six formats so you can whip out one or another when appropriate. 1. The One-Word Sales Pitch Can you boil your entire presentation down to one word? It might seem silly, but consider the power of a brand that... [...]

The Shopify team has published a podcast on ‘When and Where Upselling Can Actually Hurt Your Sales’ featuring Sholom Chazanow. Shopify team says, “Upselling—suggesting add-on products during checkout—seems like a reliable way to boost your average order value. Except when it has the opposite effect. In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes that not every business should use upselling and, when you do, there’s a right time to offer the upsell to customers. Sholom Chazanow is the founder of LIV Watches: a direct-to-consumer microbrand... [...]

Have you seen any downward trends in the sales? It could be due to the customer dissatisfaction or because of ineffectiveness in your marketing efforts. Forbes contributor Jennifer Davis has shared five ways to help brands bridge the gap in their sales and marketing efforts. Davis says, “Pointing fingers is a familiar and repetitive motion between the sales and marketing groups of many companies.  “It is very common to have marketing people complain that sales isn’t following up on leads and salespeople complain about the lead quality and quantity,” explains Bob Perkins, the founder... [...]

Boosting the sales is a concern that every brand always has. With rising competition this challenge becomes even bigger. Entrepreneur contributor Shweta Sharma has shared eight tips to help marketers boost their sales. Sharma says, “55% of consumers turn to Amazon first when looking for products online. Now that’s a sizeable number of your potential customers. It also means that onsite search influences offline sales as customers’ search, compare, gather and evaluate information before making the final purchase. Ergo, it’s important that your brand is discoverable when customers... [...]

Econsultancy’s Nikki Gilliland has shared four tips for maximising sales on Etsy e-commerce  platform. Gilliland says, “Etsy first started as a place to sell handmade goods and art. Now, while restrictions have been lifted to allow a wider range of goods sold, it still has an intrinsic community feel. This means that sellers are expected to directly communicate with buyers – before, during, and after purchase. With less of a focus on product page assets, and more on communication, a key way for sellers to improve visibility and sales is through a wider footprint across social... [...]

Though sales and marketing departments are separate in most organizations, they are nothing without each other. For successful growth of your brand you should establish congruence between them. Forbes contributor Jennifer Davis has shared four reasons why brands should align sales and marketing. Davis says, “It’s the chronic, and often fatal, disease of business: sales and marketing misalignment.  I, like you, have seen it done well and poorly in my career as marketing leader and CMO. I have also experienced the impact of poor alignment myself, as a consumer and as a customer of B2B goods... [...]

Being trusted by your customers is one of the most important things a brand seeks to achieve. But especially when you are new as a brand it becomes a challenge to make people trust you. Shopify contributor Ana Gotter has shared nine ways brands can gain customer trust even though they don’t have much sales on their record. Gotter says, “Imagine visiting a new online store for the very first time. You know nothing about the brand, the quality of its products, or commitment to customer satisfaction. Like most shoppers, you’d probably search for reviews from past customers, looking... [...]

Constant improvement in your sales indicates the successful implementation of your marketing strategies. You can continue to strengthen your sales by integrating different tools into your marketing process. Shopify contributor Mark Hayes has shared seventeen social media marketing strategies to grow your online sales. Hayes says, “When used effectively, social media can produce major benefits for your business. According to a Smart Insights survey, more than half of companies that use social media marketing find that it increases revenue and sales. Beyond helping businesses boost online... [...]