Marcus Taylor says, “Forms sit at one of the most critical points in your marketing funnel – the point at which a visitor can become a lead. Because of this, forms have a disproportionate amount of influence on your marketing results. When you double the conversion rate of your form, you double the effectiveness of every single traffic source, marketing channel, and campaign that relies on it. And despite the importance forms have, we rarely give them the attention they deserve. Below are five strategies you can use to take your forms to the next level. 1. Simplify your forms by... [...]

Dan Steiner says, “As business owners and marketers, we’re all trying to capture more leads. But it’s not always just about quantity. We also want to capture quality leads that allow us to improve conversion rates and drive sales. If you fall into the latter category, then you need a strategy for collecting leads at the right place and the right time. The Need for Better Lead Capturing How much emphasis do you place on capturing emails? Think about this for a few seconds and be honest. Do you think about collecting emails on a daily basis, or is it something that only comes up once or... [...]

Ali Powel says, “The start of a potential sales process is a lead, and there are many ways to obtain leads (as reps know well). But in my experience, I find that most sales reps are thinking about the concept of a lead wrong. In B2B sales, your lead is not a person — it is a company. We need to transform our thinking about the sales prospecting process to focus our efforts on companies instead of individual people. Why? Well, there are likely many people in a given company that could benefit from your product or service. So it doesn’t make sense to just go after one person. Find... [...]

This is a consultant’s dream. If you work with local businesses to help them get online, you need to see this. Drew Laughlin has created what he calls Marketing Consultant’s PLR. This is a set of lead generation websites for 50 kinds of local businesses, everything from specialized attorneys to veterinarians, and he is offering to let you use them for as many local businesses as you like, in as many cities as you like. You can sell these sites to local business in any or all of these 50 local niches (or rent them, for ongoing passive income.) But it gets even better. Not only do you... [...]

Jesse Mawhinney says, “As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured... [...]

Pamela Vaughan says, “Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business. But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt. Over the years, I’ve spent a lot of time analyzing HubSpot’s Marketing Blog.... [...]

Entrepreneur team says, “Most small businesses want their website to generate leads — but, unfortunately, most small business websites are not built to do so. All is not lost, though. Here are 10 things you can do to improve the lead generating power of your website, starting immediately. 1. Go mobile-friendly Having a mobile-friendly website is HUGE. More people access the Internet via mobile phones than desktops, and the gap is widening. You’ll pick up lots of mobile traffic and leads by delivering mobile users a great website experience. Also, a mobile-friendly website will help... [...]

Ayaz Nanji says, “B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave. The report was based on data from a survey conducted in November 2015 of 284 B2B marketers in the United States; respondents came from a wide range of industries, and half work for companies with more than 200 employees. Some 61% of respondents say whitepapers drive leads for their business, the most of any content type. Webinars are a close second (59% say they drive leads), followed by case studies... [...]

Daniel Newman says, “What matters more than getting a lot of customer leads? Connecting with people who will actually do business with you. Quality trumps quantity when it comes to lead generation; whatever the size of your business, growing your customer base is what creates success. Don’t get me wrong, attention is great but new leads add up to little more than vanity numbers if they don’t convert. Here are a few ways to turn top-level leads into more meaningful — and profitable — relationships. Does your web presence stink? Your web presence isn’t about you, it’s about... [...]

Valerie Levin says, “Sometimes, realigning your marketing and sales efforts after losing momentum or motivation takes getting back to basics. Revisiting your original strategies and taking advantage of existing leads through nurturing can be a winning game plan for converting at higher rates and lower costs. Companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost. If something as simple as reaching out instead of ignoring potential customers can increase profit, without serious investment, companies should be clamoring to use this strategy. When... [...]