Marketo is hosting a webinar on ‘How Sales & Marketing Can Drive More Pipeline Together’ on Tuesday, July 18 at 11.00 am PT.The webinar will help participants to learn the lead generation tactics.Webinar speakersJessica Green – Sr. Director of Sales, MarketoBrian Glover – Principal Product Marketing Manager, MarketoMarketo team says, “Join this webinar to discover how you can help every rep perform at their best and boost your lead-to-opportunity conversion rates.You’ll learn how to:Drive better adoption of marketing messaging in sales conversationsEnforce... [...]

Marketers need to focus on lead generation to effectively make sales. Lead generation is the act of establishing interest in products or services among a target market.Marketing Land columnist Seth Price has shared five tips to nurture leads.Seth says, “Before giving up and packing your own beach bag, try viewing the downtime as a chance to dazzle and delight your prospects when they’re least expecting it. Check out these five ways to capitalize on lead nurturing during the summer.1. Spruce up automated messagesWhen the warm weather hits and it feels like you finally have the chance... [...]

Digital Marketing Depo is hosting a webinar on ‘Track, qualify & convert your leads using call and SMS data’ on Thursday, May 18 at 1.00 pm EDT. This webinar will help marketers explore trends driving inbound calls, and how they can leverage them to ramp up multichannel campaign results.Digital Marketing Depo team says, “New marketing technologies are making it faster and easier for customers to reach your business over the phone. Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even... [...]

Kate Taylor Mighty says, “Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.But is all this video really helping marketers succeed?In short, yes.Social media posts that contain videos boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. Not only are more people seeing your content... [...]

Sujan Patel says, “Acquiring leads is relatively simple for most businesses. However, getting marketing qualified leads — ones more likely to convert — is a far more difficult task that requires a great deal of research and complex funnel development.What is a marketing qualified lead?A marketing qualified lead (MQL) is a prospect who is more likely to become a customer because he or she has already been primed through various methods. Warming up this person to your brand, developing trust and positioning him or her to accept your solution is often accomplished through... [...]

Sujan Patel says, “With more than 347 million users — a population that’s growing “at a rate of more than two new members per second” — LinkedIn is easily recognized as the web’s largest professional network.However, what many marketers fail to see is its advertising potential. While Facebook and Instagram ads get plenty of press, consider that:– LinkedIn is the number one social network for driving traffic to corporate websites, according to Investis IQ.– 65 percent of companies surveyed said they had acquired a B2B customer through the platform... [...]

In few hours now, Precious Ng and Emi Nelson open the doors to their FlowLeads app, and we have been given information about their sneak peak webinar, one hour earlier.At 10 AM, they are holding a live webinar where they will demonstrate the power of FlowLeads while you watch. That’s the best way to see if FlowLeads is for you. Getting in early may be to your advantage because:1. The launch will only be for one week. They will be counting down the time remaining with a timer on the offer page, It will expire Sunday evening. If you want the new leads that this software will provide, that’s... [...]

Social marketing is (rightly) proclaimed as one of the most important tools an online marketer has.But for it to be helpful to you, you will need to build your audience and build their loyalty you, so that what you post on social media is read and accepted by people in your niche market. If people are eager to see your latest content and read it from top to bottom, then they are ripe for sales offers present to them.It is far better to have a small audience that’s going to take action when you promote than to have a large, but unresponsive, audience.You need a systematic approach to finding... [...]

Josh Haynam says, “The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you.What if you could still reach your lead generation goals using methods that actually add value for your prospects?This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, we’ve detailed several examples of modern lead generation methods... [...]

Lindsay Kolowich says, “We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen.Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.”This frustrating interruption is exactly why we’re here to discuss inbound lead generation. What is inbound... [...]