Ayaz Nanji says, “Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2. The report was based on data from a survey of 244 businesspeople (owners, executives, salespeople, marketers, etc.) who work for firms in the United States (49% B2B, 25% B2C, 26% hybrid). Some 45% of respondents say email is one of the most effective online tactics for lead generation; 45% also say content marketing is one of the most effective tactics. Other top channels include social media marketing (39%... [...]

Kevin McGrath says, “Lead magnets are an effective technique for gaining a prospect’s contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that? In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1)... [...]

Marc Wayshack says, “For most salespeople, lead generation is a mixture of good intentions and disorganized execution. In fact, the vast majority of salespeople make the same lead generation mistakes again and again. Overwhelmed by the idea of prospecting, many salespeople procrastinate lead generation altogether, putting it off as soon as they get busy. If this sounds anything like your approach to prospecting, it’s time to shape up. A solid lead generation strategy can help you close more sales, attract more clients, and maximize your profits. So what are you waiting for? Below are four... [...]

Just announced and on sale for a reduced price today only, ScopeLeads searches the internet, looking for small businesses in need of marketing services, such as a website, a Facebook page, SEO and more. This is more sophisticated than any lead finder you have ever used. It uses a proprietary algorithm to determine which leads actually need the services you are offering. Once it finds a business in need of help, it automates getting in touch with them and following up. All you do is load up your e-mails and press the send button; ScopeLeads puts the rest on autopilot. You get unlimited campaigns... [...]

Dan Tyre says, “Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. Inbound marketing is a holistic, data-driven approach that leverages content on your website to attract buyers researching your products and services online and then convert them to leads so that you can close more deals. It mirrors the way people buy in today’s digital environment and works in both B2B and B2C situations. But what if you don’t have a marketing department or your marketing team doesn’t practice inbound? What if you... [...]

Sean Zinsmeister says, “Even if you’re not the “early adopter” type, you’ve probably heard about the rise of predictive analytics for sales. Perhaps your marketing team has tried out HubSpot’s new predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring. If you’re wondering whether predictive intelligence could make your sales team’s job easier as well, the answer is a resounding yes. Predictive technology has matured rapidly, and there’s now a whole community of forward-looking businesses that are already showing proven... [...]

Neil Patel says, “Do you feel lost when you try to think of ways to generate leads for your business? In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content on websites. You know the drill. “Content is king” has been the mantra on many marketers’ minds for more than a few years. In my experience, content marketing has proven to be very effective when done right. But you probably already know all that. What you most... [...]

‘Examples and Expert Advice: The Anatomy of a Perfect Lead Magnet’ – Business.com Craig McConell says, “A new addition to the ever popular marketing world of Facebook is a new idea called “Lead Ads”. Lead ads are an ideal marketing product that is highly beneficial to both the consumer and the business owner. Providing quick, effective marketing information to businesses benefits companies greatly while offering consumers information only on services they want, while holding their privacy to the highest standard. Let’s take a look at some key elements of... [...]

Jami Oetting says, “How do you find new clients? This is a common question agency execs ask. But it’s not the right question. Instead, you should be asking: How do new clients find my agency? Yes, you should be asking for referrals from your current clients and building a list of prospects who would be a great fit for your agency’s expertise and services. But to build a more predictable and profitable agency, you need to define a sales funnel where prospects search you out for your expertise and authority. Clients are looking for agency partners on their own, so you need established... [...]

Today only, there’s fire sale plus a $10 off coupon of a resource package for marketing consultants to local businesses. Drew Laughlin has created what he calls Marketing Consultant’s PLR. If your business helps local merchants get online to find new customers, this fire sale package from Laughlin can simplify your job. Laughlin has created lead generation websites for 50 kinds of local businesses. You are getting sites for everything from specialized attorneys to veterinarians. He is generous with his terms. You are permitted to use them for as many local businesses as you like, in... [...]