Kate Taylor Mighty says, “Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year. But is all this video really helping marketers succeed? In short, yes. Social media posts that contain videos boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. Not only are more people seeing your content... [...]

Sujan Patel says, “Acquiring leads is relatively simple for most businesses. However, getting marketing qualified leads — ones more likely to convert — is a far more difficult task that requires a great deal of research and complex funnel development. What is a marketing qualified lead? A marketing qualified lead (MQL) is a prospect who is more likely to become a customer because he or she has already been primed through various methods. Warming up this person to your brand, developing trust and positioning him or her to accept your solution is often accomplished through... [...]

Sujan Patel says, “With more than 347 million users — a population that’s growing “at a rate of more than two new members per second” — LinkedIn is easily recognized as the web’s largest professional network. However, what many marketers fail to see is its advertising potential. While Facebook and Instagram ads get plenty of press, consider that: – LinkedIn is the number one social network for driving traffic to corporate websites, according to Investis IQ. – 65 percent of companies surveyed said they had acquired a B2B customer through the platform... [...]

In few hours now, Precious Ng and Emi Nelson open the doors to their FlowLeads app, and we have been given information about their sneak peak webinar, one hour earlier. At 10 AM, they are holding a live webinar where they will demonstrate the power of FlowLeads while you watch. That’s the best way to see if FlowLeads is for you. Getting in early may be to your advantage because: 1. The launch will only be for one week. They will be counting down the time remaining with a timer on the offer page, It will expire Sunday evening. If you want the new leads that this software will provide, that’s... [...]

Social marketing is (rightly) proclaimed as one of the most important tools an online marketer has. But for it to be helpful to you, you will need to build your audience and build their loyalty you, so that what you post on social media is read and accepted by people in your niche market. If people are eager to see your latest content and read it from top to bottom, then they are ripe for sales offers present to them. It is far better to have a small audience that’s going to take action when you promote than to have a large, but unresponsive, audience. You need a systematic approach to finding... [...]

Josh Haynam says, “The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generation goals using methods that actually add value for your prospects? This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, we’ve detailed several examples of modern lead generation methods... [...]

Lindsay Kolowich says, “We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.” This frustrating interruption is exactly why we’re here to discuss inbound lead generation. What is inbound... [...]

Lindsay Kolowich says, “o hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads? When your boss asks you what your lead goal is, don’t just pull an answer out of thin air. Your projections need to be based on math and rooted in your company’s larger goals. That’s where our new lead goal calculator comes in. To make it easier for marketers like you to set your lead goals for the month, we created... [...]

Chelsea Scholz says, “Webinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it’s time to consider delivering content they can watch anytime they want (just like their Netflix experience). We’re talking on-demand video”. How Marketing Like Netflix Will Save Your Lead-Gen Strategy MOZ  [...]

Eric Siu says, “A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a signup form for an email list, are a great opportunity to gain targeted leads. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help you overcome those challenges to create dynamic lead magnets that get great results. What is a lead magnet? A lead magnet is content given away to someone in exchange for their email address. Instead of purchasing an ebook, for example, they simply... [...]