Your website plays the vital role in lea generation that results into improved sales. With innovative tactics and continuous improvement you can make your site a lead magnet. HubSpot columnist Katherine Boyarsky has shared nine strategies to optimize websites for better lead generation. Boyarsky says, “The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor’s contact information. Once the visitor fills... [...]

The process of finding new business is called lead generation. Generation of new leads is one of the biggest keys to a successful business. HubSpot columnist Ryan Lynch has shared four useful ways to help marketers make lead generation a successful process for them. Lynch says, “This article will focus primarily on the step that comes after your rocks are in place -– your pebbles, or the best practices for generating leads using your content. You will quickly understand how companies that are hopping aboard the content train are generating 67% more leads per month than those who don’t. 1.... [...]

When it comes to social, Instagram is the platform to go for now. With increasing number of users it has become a social hub. Content Marketing Institute’s Catalin Zorzini has shared four tips to help marketers get more leads from their Instagram accounts. Zorzini says, “I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. (Note: I don’t have any business relationship with Foundr Magazine, I just admire its Instagram success.) 1. Optimize your Instagram bio for lead generation Instagram presents a huge problem for brands. It doesn’t let... [...]

Forbes contributor Jayson DeMers has published an article comparing the inbound and outbound leads. This article can help those who are not able to decide which is right for them. DeMers says, “Let’s see how inbound and outbound marketing stack up in these dimensions. Cost According to one report from Hubspot, organizations that use inbound marketing tactics see a per-lead cost that’s 61 percent less than their outbound-centric counterparts. Why is that? Generally, outbound tactics require more moving parts, and rely on outside vendors for at least some of their execution. For example,... [...]

The General Data Protection Regulation (GDPR) is coming into effect from May, 2018. As far as marketing is concerned, it is going to affect it in various ways. Econsultancy has published a summary of its interaction with leading marketers on how GDPR will affect lead generation. Ben Davis says, “Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw? These techniques are a mainstay of modern marketing. But how are they impacted by the GDPR? I had a rummage through the legalese to find out. Marketers... [...]

Lead generation is the key to get more visitors and engaging them with your content. Marketers need to keep experimenting with various techniques to get more visitors come in. HubSpot columnist Dan Tyre has shared eight strategies to help marketers generate more leads. Tyre says, “Most successful salespeople already practice some version of solution selling. They know sales is about consulting around the prospect’s problems, not closing the deal. It’s about letting the prospect define the pace of the process and offering education and advice as a way to build confidence and trust that... [...]

Lead generation is on the priority list of all marketers as it lies at the bottom of your organizational success. Marketing Land columnist Natasha Humphrey has shared three lead nurturing strategies to apply in 2018. Humphrey says, “The New Year is about resolving to make improvements in life and in business. Improving lead quality is one of the biggest challenges for any business-to-business (B2B) lead generation program. Here are my top three lead nurturing strategies for the new year. 1.  Improve sales and marketing alignment We all know how long the B2B sales cycle can be. Add in misalignment... [...]

Lead generation is one of the key elements that needs to be performed well in a business. And innovation is the key that can help you remain consistent at lead generation and nurturing. Forbes contributor Abdullahi Muhammed has shared 55 ways to help marketers generate more leads. Muhammed says, “Marketing your freelance business can be a challenge. Sure, you hear about the most effective strategies, but they all require a financial investment to start. You’re just trying to land clients, not market a 7-figure business. Luckily, there are a lot of ways you can find leads for your freelance... [...]

Entrepreneur magazine contributor Aaron Agius has shared ten unexpected lead sources for the B2B marketers. Agius says, “While much has been written about conventional methods for finding B2B leads, you can often improve your results by thinking outside of the box. Here are 10 unexpected lead sources for B2B marketers. 1. Quora. Quora is a community run question-and-answer site where you can share insights with other experts and enthusiasts within your niche. Whether you want to talk about bodybuilding, gardening or marketing, you’ll find plenty of people to debate with. By answering... [...]

Lead generation is the process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. It remains at the heart of all forms of marketing. Constant innovation can help you generate more leads and get more customers. Forbes contributor Kate Harrison has shared four ways to help markters generate more leads in affordable ways. On producing likeable content, Harrison says, “Content is arguably the most important piece of any lead generation plan, Walsh notes. “People are typically first attracted to your site through a valuable piece of content.... [...]