Lead generation is the process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. It remains at the heart of all forms of marketing. Constant innovation can help you generate more leads and get more customers. Forbes contributor Kate Harrison has shared four ways to help markters generate more leads in affordable ways. On producing likeable content, Harrison says, “Content is arguably the most important piece of any lead generation plan, Walsh notes. “People are typically first attracted to your site through a valuable piece of content.... [...]

Lead generation is one of the major task every marketer wishes to accomplish. B2B marketers face several challenges while delivering leads. Econsultancy writer Jeff Rajeck has shared three tips for the B2B marketers to help them score more leads. Rajeck says, “Econsultancy recently held a Digital Intelligence Briefing in Singapore featuring B2B marketing specialist Anol Bhattacharya. Bhattacharya related his vast experience in generating leads online for some of the world’s largest B2B enterprises. Key points from his presentation are summarized below, but first we’d like to invite... [...]

Marketo is hosting a webinar on ‘How Sales & Marketing Can Drive More Pipeline Together’ on Tuesday, July 18 at 11.00 am PT. The webinar will help participants to learn the lead generation tactics. Webinar speakers Jessica Green – Sr. Director of Sales, Marketo Brian Glover – Principal Product Marketing Manager, Marketo Marketo team says, “Join this webinar to discover how you can help every rep perform at their best and boost your lead-to-opportunity conversion rates. You’ll learn how to: Drive better adoption of marketing messaging in sales conversations Enforce... [...]

Marketo is hosting a webinar on ‘How Sales & Marketing Can Drive More Pipeline Together’ on Tuesday, July 18 at 11.00 am PT. The webinar will help participants to learn the lead generation tactics. Webinar speakers Jessica Green – Sr. Director of Sales, Marketo Brian Glover – Principal Product Marketing Manager, Marketo Marketo team says, “Join this webinar to discover how you can help every rep perform at their best and boost your lead-to-opportunity conversion rates. You’ll learn how to: Drive better adoption of marketing messaging in sales conversations Enforce... [...]

Marketers need to focus on lead generation to effectively make sales. Lead generation is the act of establishing interest in products or services among a target market. Marketing Land columnist Seth Price has shared five tips to nurture leads. Seth says, “Before giving up and packing your own beach bag, try viewing the downtime as a chance to dazzle and delight your prospects when they’re least expecting it. Check out these five ways to capitalize on lead nurturing during the summer. 1. Spruce up automated messages When the warm weather hits and it feels like you finally have the chance... [...]

Digital Marketing Depo is hosting a webinar on ‘Track, qualify & convert your leads using call and SMS data’ on Thursday, May 18 at 1.00 pm EDT. This webinar will help marketers explore trends driving inbound calls, and how they can leverage them to ramp up multichannel campaign results. Digital Marketing Depo team says, “New marketing technologies are making it faster and easier for customers to reach your business over the phone. Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even... [...]

Kate Taylor Mighty says, “Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year. But is all this video really helping marketers succeed? In short, yes. Social media posts that contain videos boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. Not only are more people seeing your content... [...]

Sujan Patel says, “Acquiring leads is relatively simple for most businesses. However, getting marketing qualified leads — ones more likely to convert — is a far more difficult task that requires a great deal of research and complex funnel development. What is a marketing qualified lead? A marketing qualified lead (MQL) is a prospect who is more likely to become a customer because he or she has already been primed through various methods. Warming up this person to your brand, developing trust and positioning him or her to accept your solution is often accomplished through... [...]

Sujan Patel says, “With more than 347 million users — a population that’s growing “at a rate of more than two new members per second” — LinkedIn is easily recognized as the web’s largest professional network. However, what many marketers fail to see is its advertising potential. While Facebook and Instagram ads get plenty of press, consider that: – LinkedIn is the number one social network for driving traffic to corporate websites, according to Investis IQ. – 65 percent of companies surveyed said they had acquired a B2B customer through the platform... [...]

In few hours now, Precious Ng and Emi Nelson open the doors to their FlowLeads app, and we have been given information about their sneak peak webinar, one hour earlier. At 10 AM, they are holding a live webinar where they will demonstrate the power of FlowLeads while you watch. That’s the best way to see if FlowLeads is for you. Getting in early may be to your advantage because: 1. The launch will only be for one week. They will be counting down the time remaining with a timer on the offer page, It will expire Sunday evening. If you want the new leads that this software will provide, that’s... [...]