Martin Beck says, “Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook said the new feature will be rolled out globally in the coming days and be available to all advertisers by the end of the summer”. Facebook Rolls Out Ads Manager For Mobile Devices Website Magazine  [...]

Allison Howen says, “More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since the first quarter of this year. Moreover, mobile platforms now represent 25 percent of all paid search spending. The Global Paid Search Spend Analysis takes a look at data on the search spending patterns of Covario’s global technology, consumer electronics and retail search marketing clients. The data reveals that first half spending on... [...]

Jordan Elkind says, “Mobile marketing is coming into its own. With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter of 2014, the savviest retailers — e-commerce, brick-and-mortar and omni-channel alike — are investing in building out dedicated mobile marketing teams and capabilities. These numbers come from the Custora E-Commerce Pulse Mobile Report, soon to be published by Custora (disclosure: my employer). These metrics and others hint at the size of the opportunity for marketing teams that are able... [...]

Pete Prestipino says, “The Web is becoming increasingly mobile and developers and webmasters need to be at their digital best to ensure an optimal user experience. To provide some support, Google recently announced that it has added more mobile usability recommendations in its PageSpeed Insights tool. What PageSpeed Insights new User Experience rules provide are insights into issues that may be negatively impacting mobile usability. For example, your mobile site may be lightning fast (loading quickly), but if users are forced to spend an excessive amount of time scrolling or using the “pinch-zoom”... [...]

Brandon Olson says, “A few months ago, I shared four key takeaways from some mobile marketing research we conducted with 60 Second Marketer. Since then, we have been busy digging into the details and I’m happy to introduce this year’s complete Mobile Marketing Research Report. Click here to download the full report The report identifies trends in mobile marketing among small, mid-size and large companies. The report also features a Quick Start Action Plan that gives younine steps to get the most from your mobile marketing campaigns”. 9 Steps to Get the Most from Your Mobile Marketing... [...]

The latest ‘Econsultancy’ blog post is titled “The A to Z of mobile marketing: 26 trends to inspire you”. David Skerrett says, “2014 is another exciting year for mobile. With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high. This is the definitive A to Z guide to mobile marketing and commerce”. The A to Z of mobile marketing: 26 trends to inspire you ‘Econsultancy’ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent”. Greg Sterling says, “This morning the IAB released topline digital ad revenues for Q1 2014 in the US market. The trade group said that revenue hit $11.6 billion, representing 19 percent growth over last year’s $9.8 billion in Q1. (The press release reflects $9.6 billion but the full year 2013 report says $9.8 billion)“. Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent Marketing Land  [...]

The latest ‘Econsultancy’ blog post is titled “Eight case studies where mobile marketing actually worked”. David Moth says, “Mobile marketing is still a developing industry and one that does suffer something of an image problem. Taken purely in terms of clickthroughs and conversions mobile ads don’t always deliver the best returns, so it’s up to the mobile networks to continue improving ad units while also convincing marketers that it’s not all about clicks. To assist in this endeavour, I’ve rounded up eight case studies of mobile marketing campaigns that... [...]

The latest ‘Econsultancy’ blog post is titled “Four critical steps to commercial mobile success”. Jasper Bell says, “As recent research by Comscore reveals that one in three online minutes is now spent beyond the desktop, it is clear that mobile and tablet devices are moving away from being secondary devices and fast becoming the primary experience. Our mobile devices have become the remote controls to our lives, influencing how we shop, inform and entertain ourselves and connect with one another. We look to mobile technology to maximise every moment in our day and... [...]

MarketingSherpa has released a case study titled “Mobile Marketing: E-commerce site uses responsive design to achieve an 8% lift in cart abandonment campaign”. Courtney Eckerle says, “The e-commerce website for Warehouse Shoe Sale, ShopWSS.com, realized that almost 70% of its audience read emails from their mobile devices. However, the design for the ShopWSS.com emails was not responsive to the device. See how the marketers took their active cart abandonment email and optimized it for mobile, and how through A/B split testing, achieved an 8% lift in conversions from responsive... [...]