The latest ‘Econsultancy’ blog post is titled “Mobile is now the main driver of global adspend growth: stats”. Christopher Ratcliff says, “Mobile advertising, including display, search and in-app ads, is now growing six times faster than desktop internet. Forecasts suggest that mobile advertising will continue to grow by an average of 50% a year between 2013 and 2016, thanks to the widening penetration of smartphones and tablets. These figures come from ZenithOptimedia’s latest advertising expenditure forecast. It reveals that overall global advertising spend will... [...]

The latest article on ‘The Forrester Blog’ is titled “Amazon Dash: Monetizing Mobile Moments At Home”. Julie Ask says, “Amazon is testing a new device to facilitate making a grocery list and ordering groceries through their AmazonFresh service in markets such as San Francisco and Seattle. (See TechCrunch article.) Consumers can add items to the list through voice or by barcode scan. Two things (for me) make this an interesting experiment to watch. 1) Amazon looks to profit from what we call “a mobile moment,” a concept introduced in our forthcoming book, The Mobile Mind... [...]

The latest article on ‘MarketingProfs’ is titled “Your Five-Point Mobile Marketing Checklist”. Shawn Aguilar says, “So many mobile marketing options are available… But where does one start? Is SMS still relevant? Should you focus on mobile search? What about mobile banner ads and video? To help marketers navigate the ever-changing mobile landscape, here’s a checklist of five key smartphone channels to focus on for the rest of 2014. 1. Social Media on Mobile If your brand isn’t on Facebook, Twitter, or LinkedIn by now, you are missing a huge opportunity. But there is... [...]

The latest MOZ blog post is titled “So You Have a Mobile-Friendly Website. What Now?”. Bridget Randolph says, “This post covers what to do once you’ve got a mobile-friendly website up and running: whether you need an app, why mobile is important for social and email, technical tips for improving your mobile presence, examples and case studies of brands doing these things well, and the mindset we need about mobile as online marketers in 2014 and beyond“. So You Have a Mobile-Friendly Website. What Now? MOZ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “Want to Drive More Website Traffic? Start Thinking Like Your Customers”. Keely McGroarty says, “What a customer thinks about matters to your brand and business, but it also matters to your overall marketing efforts. As most owners who rely on their website to generate business, driving and retaining quality traffic is the initial objective – and quality traffic derives from optimizing your website with the right keywords your potential customers are already searching for, offering and effectively communicating your... [...]

The latest article on  ‘Marketing Land’ is titled “Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram”. Ginny Marvin says, “In answering questions about Facebook’s $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company’s mobile-first strategy is paying off. Zuckerberg told analysts on a conference call yesterday that Facebook now has 1 billion active monthly mobile users. That’s up from 945 million in December. Facebook’s mobile users surpassed those on PCs in Q4... [...]

The latest post on ‘Mashable’ is titled “The Fourth Screen: How Smartwatches Could Be Used for Ads”. Todd Wasserman says, “Will your wrist be the next billboard? With new entries from Sony, Samsung and Motorola hitting the market, plus rumored interest from Apple, smartwatches appear to be the next emerging category in computing. Some 15%of consumers are currently using wearable technology, a category that includes fitness bands and smartwatches, according to a recent study by Nielsen. Historically, such interest has meant Madison Avenue can’t be far behind. “It’s... [...]

MarketingSherpa has released a case study titled “Mobile Retargeting: Deep linking effort increases revenue 10.6%, app open rate 8.8%”. Allison Banko says, “Having your customers welcome your app into the home of their smartphone is one thing, but getting them to actually use it? That’s another challenge. Marketers are quickly realizing that scoring an app download is only half the hurdle. Discover how ticket search engine SeatGeek successfully re-engaged its app users by deep linking mobile ads, resulting in an 8.8% increase in app open rate and a 10.6% lift in revenue... [...]

The latest post on ‘Mashable’ is titled “Google and Facebook Control Two-Thirds of U.S. Mobile Ad Market”. Jason Abbruzzese says, “Mobile advertising is booming, but the rising tide is primarily lifting two boats. Facebook is nearly monopolizing the growth in the global mobile ad industry, having more than tripled its share of the market from 2012 to 2013, according to a report from eMarketerreleased on Wednesday. Google remains the dominant force with just under half of the mobile ad market with 49.3%, a slight decline from 2012 when it enjoyed about 53% of the market. Between... [...]

The latest article on HubSpot blog is titled “How to Display Site Content Only Your Mobile Viewers Can See”. Lynelle Schmidt says, “How many times have you heard, “this will be the year of mobile”? We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors. After digging into our own analytics, I found that over 19% of the traffic to our landing pages was coming from mobile.... [...]