The latest article on ‘Business 2 Community’ is titled “Why You Should Create a Mobile Friendly Website”. Richelle Anderson says, “Today, many people use mobile devices, such as smartphones and tablets, to connect to the Internet. In fact, use of mobile devices for Internet searches and purchases is significantly on the rise. Research actually shows that most Internet searches now occur from a mobile device. Sometimes this is because their mobile device is the only available option and other times it’s because it is the easiest and most convenient option to use at the time.... [...]

The latest ‘Econsultancy’ blog post is titled “Mobile accounted for 28% of US PPC impressions in Q1 2014: report”. David Moth says, “It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Its new Q1 2014 report shows that smartphones accounted for 16.9% of ad impressions, compared to 11.1% on tablet and 72% on desktop“. Mobile accounted... [...]

The latest post on ‘ReadWrite’ is titled “Suddenly, Mobile App Install Ads Are Popping Up Everywhere”. Selena Larson says, “Developers love them, advertisers love them, and companies are raking in cash—all thanks to the little buttons in mobile advertisements that urge you to download an app. Twitter is the latest company to introduce these new mobile advertisements. Today the company announced that developers and advertisers can urge mobile Twitter users to download applications through these so-called app install ads, and reach up to one billion mobile devices through the... [...]

The latest ‘Econsultancy’ blog post is titled “Mobile accounted for 28% of US PPC impressions in Q1 2014: report”. David Moth says, “It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Its new Q1 2014 report shows that smartphones accounted for 16.9% of ad impressions, compared to 11.1% on tablet and 72% on desktop“. Mobile accounted... [...]

The latest article on ‘The Forrester Blog’ is titled “It’s Time To Make Your Mobile Advertising Work”. Jennifer Wise says, “It’s true; the mobile advertising opportunity is huge. With nearly a third of the world’s population toting smartphones, today’s mobile audience is sizable, always addressable, and can be reached with hyper-targeted messages based on mobile data. So it makes perfect sense that marketers, agencies, and ad tech vendors are turning their attention to mobile ads. But when we look past the excitement in this market we face the reality: It has a long way to... [...]

The latest article on  ‘Marketing Land’ is titled “Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles”. Greg Sterling says, “Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile traffic at 33 percent. B2B sites had the lowest percentage of mobile traffic at 16 percent“. Reports:... [...]

The latest article on ‘Website Magazine’ is titled “Mobile Web Traffic Jumps 50%”. Allison Howen says, “Mobile’s momentum has not slowed down yet, as new data shows that Web traffic from mobile and tablet devices jumped 50 percent over the past year. The data, from online marketing company Wpromote, found that non-desktop traffic made up 27 percent of visits in the first quarter of 2014, which is a significant increase from last year’s 18 percent. Moreover, smartphone traffic increased from 11 percent to 17 percent, while tablet traffic increased from 7 percent to 10 percent“. Mobile... [...]

The latest article on ‘Website Magazine’ is titled “As Mobile Matures, Ad Spend Goes Up”. Amberly Dressler says, “Mobile is maturing right before our virtual eyes. Today, Covario – a search marketing firm – released its Global Paid Search Spend Analysis for the first quarter of 2014. One of the key findings of the study was the rise of paid search advertising on mobile devices, which it counts as smartphones and tablets. Mobile search spend increased 135 percent year-on-year and 35 percent versus the last quarter. Additionally, Covario reports that mobile platforms now... [...]

We have heard it over and over; over half the visits to your site come from mobile devices. For local businesses, the percent is especially high. Yes, we have heard it, but why are most of us (and most of our clients) not prepared for these mobile visitors? Too busy to fix their usability problems? Too intimidated to try? Matt Bacak and Alex Safie have just released Mobile Squeeze Page Magic to put an end to all the excuses. This new WordPress plugin does two things when someone comes to your website: 1. It checks whether the visitor is using a mobile device. If not, it passes them to your main... [...]

The latest article on  ‘Marketing Land’ is titled “Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure”. Bryson Meunier says, “If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and... [...]