HubSpot has released a report titled “Uncovering Marketing Benchmarks from 7,000 Businesses”. HubSpot team says, “Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers.This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets, including: Web Pages Blogging Landing... [...]

ClickSquared has released a white paper titled “Creating a One-to-One Dialogue through Social Interaction”. ClickSquared team says, “Supported by insights from ClickSquared and Peppers & Rogers Group, this white paper will help make several discoveries, including: How to gain value from the dramatic changes occurring in social media How the right tools and techniques can enable companies to build engagement with “fans” and increase their likelihood to purchase Which metrics are the most meaningful for measuring the results of social strategies How to connect the dots... [...]

ExactTarget has released the ‘Field Guide to Facebook Marketing’. The ExactTarget team says, “Consumers are more active on social media than ever before—leaving marketers struggling to keep up. Stay on track and reach your consumers with engaging content utilising Facebook’s most valuable features. In this Field Guide to Facebook Marketing, you’ll learn how to: Grow your email subscriber list with Facebook Promote customer engagement using Facebook Timeline Optimise social media campaign performance”. ExactTarget’s ‘Field Guide to Facebook Marketing’  [...]

Wildfire has released a free report titled “The ROI of Social Marketing”. The Wildfire team says, “The ROI of social marketing is much more than financial. In this special report Forrester explains why you need to consider your social from these four perspectives to measure its full impact: Financial: Have revenues or profits increased or costs decreased? Digital: Has the company enhanced its owned and earned digital assets? Brand: Have consumer attitudes about the brand improved? Risk management: Is the organization better prepared to note  and respond to attacks or problems... [...]

HubSpot has released a free guide titled “Mastering the Design & Copy of Calls-to-Action”. The HubSpot team says, “You landed on this page by clicking on a call-to-action, whether you saw the link in an email, on social media or through search. Since our call-to-action worked on you, let us share some of our top optimization tips. Download this step-by-step guide to learn key techniques through which you can improve your calls-to-action and optimize them for maximum conversions. Calls-to-action are one of the key lead generation elements and, as a marketer, you should master... [...]

Citrix Online has released a report titled “How to Get Better Leads from Webinars with Less Effort”. The Citrix Online team says, “Discover the 3 critical lead-nurturing functions of webinars and how to maximize each to generate better leads. Download the brief to learn: Best practices for before, during and after a webinar Strategies for improving the quality of audience analytics Essential features of an effective webinar tool And more…” Citrix Online’s ‘How to Get Better Leads from Webinars with Less Effort’ Report  [...]

Bronto has released a white paper titled “Turn Customer Data Into Revenue”. The Bronto team says, “As a marketer, you know that collecting and using customer data has countless benefits. For example, enabling dynamic content. But when channels multiply, how do you stay focused on collecting the “right” data and using it efficiently? In this white paper, learn how to: Analyze the value of data acquisition sources Streamline how to manage your data Collect the most valuable data Launch new programs using a Data Wish List”. Bronto’s ‘Turn Customer... [...]

ExactTarget has released a free guide titled “The 5 Proven Email Practices to Drive Revenue”. The ExactTarget team says, “If you’re like most marketers, you’re looking for proven ways to get more of a return on your email marketing efforts. Ready for a few quick wins? With straightforward tips to help increase your revenue, this guide contains five essential email best practices showcasing how ExactTarget has delivered email marketing ROI for growing businesses over the past decade. Inside this guide, you’ll learn easy ways to: Gain email subscribers with mobile... [...]

HubSpot has released the ‘On-Page SEO Template’. The HubSpot team says, “Are you trying to get more traffic to your website? By using on-page search engine optimisation (SEO) tactics, you can get your website to rank for more keywords in the search engines. This will help drive more traffic to your site. Our SEO Template will guide you as you organise your website’s on-page SEO strategy. This template lets you to plan your SEO in advance. Then you can implement your new SEO copy step-by-step on your own — or pass the template to your website manager to easily execute. To... [...]

Marketo has released an ebook titled “Optimize Your Social Channel for Lead Generation”. The Marketo team says, “This eBook is full of practical insights that will help you understand: How to use social activities to generate leads beyond your current database and community Recent changes in social media strategies you should be aware of (hint: it’s not about talking to your buyers anymore) How to use social to engage with the 95% of your website prospects that aren’t yet ready to buy The six golden rules of social marketing you should swear by Specific strategies for generating... [...]