HubSpot has released an ebook titled “100 Ideas That Changed Marketing”. The HubSpot team says, “Marketing has gone through many transformations, especially in the last decade. Our marketing focus has shifted from print media to online media, from direct mail to social media and blogging. Not to mention the rapid adoption of smart mobile devices and people’s addiction to real-time communication. These are only a few of the recent changes marketing has gone through. To help sketch out the reinvention of marketing and put it in a larger context, we’ve compiled 100 ideas... [...]

StrongMail has released ‘The Ultimate Guide to Choosing Your Next Email Service Provider’. The StrongMail team says, “Download this guide today to gain context, perspective and advice on how you can create an RFP that will allow you to find the perfect partner based upon your business’ unique goals and objectives. Key things you will learn: How to properly prepare for the RFP process Factors for accommodating cross-channel lifecycle marketing The anatomy of an effective ESP RFP Sample questions for developing an RFP that will achieve your business goals”. StrongMail’s... [...]

HubSpot has released a report titled “10 Quick Tips to Engage Your Facebook Fans With Images”. The HubSpot team says, “41% of businesses using Facebook have acquired a customerfrom this channel. Have you? More and more of Facebook’s 900 million users are demanding appealing visual content. Good images have become a critical step of an optimized Facebook business page. With the new Facebook Timeline, you now have three places to show off your images: Profile Photo Profile Picture Photo Albums Learn how to make the most out of these opportunies in this 3-page, easy-to-follow... [...]

Silverpop has released a report titled “10 Things Marketers Should Automate to Drive Leads and Revenue”. The Silverpop team says, “Many marketers are struggling to provide the personal touch today’s buyers want. Given the challenge of scaling individualized communications across thousands of prospects, that’s understandable. Download our tip sheet and learn how you can use automation to better understand buyer intent and engage in your prospects’ interests, invigorating your marketing programs and driving more revenue: Build nurture campaigns that react to... [...]

Wildfire & Forrester have released a free report titled “How Social Media Is Changing Brand Building”. Wildfire & Forrester team says, “Social media has fundamentally changed how consumers engage with your brand. But that doesn’t mean it can replace traditional brand building. Instead, the two are inextricably intertwined. This Forrester report details how you should be using social media to: Build relationships that make your brand more trusted. Differentiate your brand through emotional connections that make the brand more remarkable and unmistakable. Nurture loyal... [...]

Citrix Online has released a white paper titled “Twitter marketing best practices”. Citrix Online team says, “With 175 million Tweets being sent every day, and 11 new accounts being created every second, Twitter is increasingly becoming a necessary part of every marketer’s armoury. This best practice Q&A for marketers, from social media trainer and consultant Wendy McAuliffe, reveals all the Twitter techniques you’ll need to tweet your brand with confidence. Questions answered by this white paper include: – How do I gain more traction on my tweets? –... [...]

Lyris Inc. has released a free ebook titled “25 Essentials for Exceptional Email Campaigns”. Lyris Inc. team says, “Load and send? Batch and blast? Those concepts are ancient history in today’s email marketing environment. Now, email marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, and evolving government regulations. Face these challenges head-on with this practical guide. In it, you’ll learn how to: Ensure your email campaigns get to your prospects and customers— every time Apply the latest best practices... [...]

HubSpot has released “The Complete Guide to Global Social Media Marketing”. The HubSpot team says, “Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends. Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources. Download HubSpot’s guide which will help you create a social media strategy... [...]

HubSpot has released ‘The Internet Marketing Written Style Guide’. The HubSpot team says, “Good writing is an indispensable part of a strong inbound marketing presence. We now find ourselves having to blog regularly, build web pages, create marketing offers, and post social media updates nearly every day. It’s time to equip yourself properly for this new role of a publisher. Download The Internet Marketing Written Style Guide to ensure that you’re publishing content that is well written, persuasive, and trustworthy. Improving your writing across different marketing channels... [...]

HubSpot has released an ebook titled “The Future of Social Media Lead Management”. The HubSpot team says, “44% of marketers self-professed either “advanced” or “expert” level social media ability. It comes as no surprise that most marketers now understand the business value of social media. The question is, how do you take social to the next level? Prepare yourself for the direction in which social media is headed. Download HubSpot’s ebook “The Future of Social Media Lead Management” to learn how to grow, segment and nurture your social following. This... [...]