Google has updated its Google Trends platform. Google Trends now features new features, simpler navigation and more ways to explore data and stories for everyone. Talking about the update, Gavir Smith says, “The new design puts more editorial data-based stories up front, and gives you the ability to create your own stories using Year in Search data, or by exploring the revamped Trending searches and Explore pages. Go to trends.google.com to get started with new features, including: A revamped Trending searches section, showing what is trending in search right now, both daily and minute-by-minute. A... [...]

Google has posted the details of the actions the company is taking against the scammers who harm small businesses. The company has published the details of its actions against the companies who call small business owners claiming to be from Google. Google is going to launch Google My Business Partners program. It will give business owners a directory of trusted partners to choose from when they need help managing their listings. Bryan Solar, Product Lead, SMB Market Development says, “Earlier this month, the Federal Trade Commission brought action against Point Break Media, LLC (and related... [...]

Influencer marketing is becoming a choice of most brands since they have the liberty to manage their budget and deal with the ones directly who promote their products and services. Econsultancy columnist Nikki Gilliland has shared three tips to help marketers enhance their influencer marketing. On improving engagement, Gilliland says, “Engagement has long-been viewed as the ultimate goal for influencer marketing. However, with recent controversy over instapods working to ‘juice’ engagement, it’s been suggested that this kind of metric is untrustworthy. Alongside this is the revelation... [...]

MOZ columnist Angela Petteys has highlighted the ways European Union’s GDPR (General Data Protection Regulation) will affect the Google Analytics and online marketing as a whole. Petteys says, “If you use Google Analytics, Google is your data processor and since they handle data from people all over the world, they’ve had to take steps to become compliant with GDPR standards. However, you/your company are considered the data controller in this relationship and you will also need to take steps to make sure your Google Analytics account is set up to meet the new requirements. Google... [...]

In February 2018 Google announced that Chrome will start showing HTTP websites as NOT SECURE. Behind this step Google’s objective is to ensure internet users can easily recognize whether sites are safe or not. GoDaddy team has advised webmasters to move to HTTPS and has answered this question: How long do I have to secure my website? Google estimates the release of Google Chrome 68 sometime at the beginning of July 2018. Once they make the jump, other browsers will likely begin to follow. Part of the HTTPS Everywhere movement, internet browser Mozilla Firefox has already openly stated with... [...]

Content Marketing Institute columnist Bethany Johnson has shared some highly useful lessons based on Amisha Gandhi’s (VP, influencer marketing, SAP Ariba) 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand. Johnson says, “Amisha started SAP’s program with, as she put it, “a blank slate.” No centralized, global influencer marketing existed at SAP before late 2015. Rather than create a worldwide program all at once, Amisha planned a phased rollout that would result in learning she could build on for future programs. @AmishaGandhi.CLICK... [...]

Google’s William Malcolm has published a comprehensive note on how the company is preparing for GDPR, Europe’s new data protection law. The document focuses on improved user transparency, improved user controls, improved data portability and parental consent and improved tools for children online. Malcolm says, “Last year, we outlined Google’s commitment to comply with Europe’s new General Data Protection Regulation (GDPR), across all of the services we provide in the European Union. We’ve been working on our compliance efforts for over eighteen months, and ahead of the new... [...]

Google has announced new updates for the app developers using AdWords and AdMob for buying and selling their apps. Google credited the developers for driving more than 10 billion app installs with AdWords. Google’s new updates will help developers surface more relevant content in app promotion ads. Google’s recently launched Google Play Instant in enables new players to try developers’ game without having to download it first. Under the new updates Google is planning to make view through conversion (VTC) reporting available to AdWords app advertisers. With VTC reporting,... [...]

Google Analytics is an important tool that helps brands and marketers identify the sources of their web traffic and develop the strategies to get more visitors. Econsultancy columnist Tim Morris has shared some useful tips for marketers to filter out spam traffic to get accurate data using Google Analytics. Morris says, “Google is actually very good at empowering developers to interact with their tools in novel ways – for Google Analytics this means allowing hits to be reported from sources that aren’t necessarily websites. That’s what the Measurement Protocol is for. Anything... [...]

Search Engine Land has reported that Google has started sending the mobile-first indexing notifications to the webmasters. Barry Schwartz has shared a snapshot of such notifications received by some users. says, “The notification reads “mobile-first indexing enabled for” and specifies the domain name of the site it was enabled for. Ari Finkelstein shared a screen shot of the notification with us. It reads: This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version... [...]