With evolving mobile technologies and increasing adoption of the mobile devices, SEO too is going mobile. You need to create pages which fit into the mobile-first index. In the similar lines, your content also should be such that fits into the mobile-first index. To help marketers learn how to craft such content, Search Engine Land’s Patrick Stox has published a short guide. Stox says, “Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t... [...]

Google Analytics is one of the most powerful web analytics applications that help marketers strategies their marketing efforts. Various Google Analytics metrics help us make right decisions. Marketing Land contributor Stephen Murphy has shared the details of four deceptive Google Analytics metrics which should be considered with care. Murphy says, “For retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage of the overall metrics available to marketers. Anyone who has logged into Google Analytics can tell you... [...]

Google Search Console’s John Mueller has shared information about two new experimental features of Search Console.  According to Muller, the redesigned Search Console is intended to provide more actionable insights, better support, faster feedback etc. Talking about the changes occurring in AMP, Muller says, “The new AMP fixing experience starts with the AMP Issues report. This report shows the current AMP issues affecting your site, grouped by the underlying error. Drill down into an issue to get more details, including sample affected pages. After you fix the underlying issue, click... [...]

Digital Marketing Depo is hosting a webinar on ‘Accelerated Mobile Pages (AMP): IS faster better?’ on Thursday, September 7 at 1.00 pm EDT. This webinar will help marketers learn hoe to implement AMP. Digital Marketing Depo team says, “Join Third Door Media moderators Michelle Robbins, Editor-in-Chief and SVP, Content, and Ginny Marvin, Associate Editor, for a lively Q&A roundtable with our panel of SEO and SEM experts. You’ll hear case studies from a large publisher, an ecommerce site, and a technical SEO, and learn exclusive results from a recent Search Engine... [...]

Last week Google introduced the news feed to help users keep with their evolving interests. Econsultancy’s Ben Davis has published an article sharing his opinion on the news feed. Davis says, “The cynics out there have immediately pointed out that Google fancies selling more advertising. The quickest way to do this, in the face of steadily rising mobile searches, is to monetise the previously blank space on the app homepage (and eventually on the website homepage, too). Other more learned types have pointed at that the feed is the predominant way we consume information on mobile –... [...]

In its Q2 2017 earnings, Google has reported a 52% increase in clicks on paid ads on its property and 23% decrease in average cost per click. Forrester analyst Collin Colburn has presented the following findings from Google Q2 report. Commenting on the status of Google’s voice search, Colburn says, “Google has not made much fuss about voice search in most of its earnings calls. The main focus around intelligent agents like Google Assistant is that Google needs to vastly improve the experience and make Google Assistant more useful to the customer. Google Assistant still has a few hurdles... [...]

For good SEO ranking, backlinks are important for webmasters. By effectively working on JavaScript, webmasters can keep a clean backlink profile. Search Engine Land’s Kyla Becker has published an article indicating how Google treats JavaScript. Becker has also answered five questions related to JavaScript. Becker says, “Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are... [...]

MarketingProfs is hosting a webinar on ‘Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes’ on Thursday, July 20 at 12.00 pm ET. The webinar participants will learn how to use Google Analytics at an advanced level, to manage marketing tags and more. Webinar speakers Andy Crestodina Kerry O’Shea Gorgone MarketingProfs team says, “Today’s digital marketers rely heavily on website analytics. They’re how you evaluate campaign performance, understand your customers, and make improvements to your site. At least, that’s how it’s supposed to... [...]

According to Influencer 2.0 report,  71% of marketers state that they are designing strategic influencer marketing programs are strategic and 67% want to drive lead generation through the use of influencer marketing. Now if you want to make money using the influencer marketing, here are some tips shared by Entrepreneur contributor AJ Agrawal. Agrawal says, “Influencer marketing is all the rage in today’s day and age. Yet, it’s no guarantee: You may have every intention of generating high-level results, but getting a return on investment (ROI), much less a solid one, using influencer... [...]

Google has launched Blocks VR app for the HTC Vive and Oculus Rift. This app enables users to create beautiful, 3D objects in no time. Jason Toff, Group Product Manager at Google, says, “Blocks is simple enough for anyone to use, even those without any prior modeling experience. It’s designed to feel more like playing with children’s blocks than working with traditional 3D modeling software. Starting with a simple set of shapes, a color palette, and an intuitive set of tools, you’re able to naturally and quickly create almost anything you can imagine, from a piece of watermelon to... [...]