MOZ has published the Whiteboard Friday video featuring Kameron Jenkins on ‘Using the Flowchart Method for Diagnosing Ranking Drops’.The MOZ team says, “Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today’s Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart... [...]

Google has announced that in the latest version of Chrome (68), the Internet users will see a new “not secure” notification when visiting HTTP pages.(Image source: Google Blog)Google’s Emily Schechter says, “Security has been one of Chrome’s core principles since the beginning—we’re constantly working to keep you safe as you browse the web. Nearly two years ago, we announcedthat Chrome would eventually mark all sites that are not encrypted with HTTPS as “not secure”. This makes it easier to know whether your personal information is safe as it travels across the web,... [...]

Forbes contributor Serenity Gibbons has published an useful article focusing on the ways to improve your influencer marketing. She has also shared a list of probable influencers who can benefit your brand.Gibbons says, “According to the 2015 Nielsen “Global Trust in Advertising” report, 83 percent of consumers will trust a peer recommendation, well above any other form of advertisement. That’s because their peers aren’t trying to sell them something. Plus, these recommendations are based on actual experience with specific results.Done correctly, influencer marketing can deliver... [...]

Econsultancy is hosting a webinar on ‘Ask Me Anything – Influencer Marketing’ on Thursday, July 19 at 2.00 am EST.The Econsultancy team says, “Ask Me Anything (AMA) is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to digital transformation.For this AMA session, we will be exploring how you can leverage influencers to expand your reach online:Aligning your social media strategy to your overall business objectivesWhat are the trends, best practices, challenges and opportunities for social media... [...]

Influencer marketing has become one of the most useful ways to help your brand reach more customers. This form of marketing helps you close more sales.Forbes contributor Serenity Gibbons has shared four sources from where you can find influencers to support your business.Gibbons says, “While most entrepreneurs don’t have access to a plethora of celebrity endorsers, those who do tend to take advantage — but that’s not a smart move. Because people place most trust in their peers, don’t look to celebrity endorsers as your go-to source for influencer marketing campaigns. Consumers... [...]

Influencer marketing enables the brands and marketers to reach out the right target group by tapping in the influencers in that particular domain.Econsultancy columnist Patricio Robles has shared six tips to help marketers improve their influencer marketing performance.Robles says, “Here are six things brands should do to ensure that their influencer marketing campaigns are successful.1. Do due diligenceBig brands are cracking down on influencer fraud and for good reason: as brands have flocked to work with influencers, the fees charged by popular influencers have skyrocketed.These... [...]

Search Engine Marketing columnist Joy Hawkins has shared a case study explaining the impact of Google reviews on local ranking.Hawkins says, “In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed the reviews were not coming back:We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.The reviews removed were old reviews from anonymous profiles that didn’t have a profile attached to them. Since they didn’t have profiles attached, it would also... [...]

Search Engine Land columnist Barry Schwartz has reported that Google Posts now features ‘call now’ button to allow users to call the business.Schwartz  says, “Google My Business has added the ability for businesses to add a “call now” button to their Google Posts. Before, the call-to-action options on the Google Posts for the “What’s New” box included “book,” “order online,” “buy,” “learn more,” “sign up” and “get offer.” Now Google has a new option that lists the business’s phone number”.Schwartz has also shared a screenshot of how... [...]

Content marketing success depends on multiple elements and one of them is the right way to evaluate your content and keep improving it.Search Engine Land contributor Marcus Miller has shared an useful article on how to improve content marketing with Google Analytics.Miller says, “Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to building engagement and driving conversions — there is nothing as satisfying as ranking your content in... [...]

In today’s world of online marketing, your reputation depends on how well you rank in Google. With quality content and right optimization strategies you can achieve this.HubSpot columnist Bella Valentini has shared three strategies that can help you secure #1 ranking on Google.Valentini says, “People are hungry for immediate answers.Luckily, it has never been easier to find the information you’re seeking via search.A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we’re... [...]