HubSpot founder Dharmesh Shah has shared 31 Google advanced search tips.  Shah says, “The following Google advanced search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway. Here’s an overview of some of the most useful Google search tricks. You’ll be an expert Google search-er in no time. 31 Google Advanced Search Tips 1. Explicit Phrase Let’s say you’re searching on Google for... [...]

Google has announced the release of a broad core search algorithm update via Twitter. Google’s announcement on Twitter: Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. Google Search Twitter Handle Google  [...]

Google’s Accelerated Mobile Pages project (AMP) enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. The AMP has been a significant initiative in terms of mobile page speed and it has been welcomed widely. Econsultancy columnist Stuart Shaw has shared an article highlighting important aspects of AMP. Shaw says, “Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community. Like other search agencies, at Zazzle Media we’ve been banging the ‘site... [...]

A recent survey published on PRWeek has found that people feel that there is a need of guidelines to follow when it comes to Influencer marketing. Some 71% people believe that there are no rules around the use of influencers. 44% stated that it is damaging to society. 61% said that the influencers don’t have to disclose that they have been paid to talk about a product. Sharing more insights from the survey, Ian Griggs says, “An overwhelming majority of those surveyed, 88 per cent, believed they should be informed if people are being paid to promote products, but 61 per cent felt brands... [...]

Influencer marketing is becoming an integral part of brand promotion and marketing. With the rise of social media it is becoming even more popular. HubSpot’s Karla Cook has shared ten successful influencer marketing campaigns to help marketers create their own. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below and decide for yourself: Is influencer marketing worth the hype? 1. Sprint Influencers: Lele... [...]

Google defines Rich search results as search results that go beyond the standard blue link, they may include a carousel, image or other non-textual UI elements. The Rich search results portion covers cards and snippets that give you different position on the search result pages. Econsultancy’s Andy Rich has shared an informative article on Rich search results  and how you can get them. Talking about the benefits of rich results, Andy says, “Rich results appear at the top of the results page – often in the coveted “position zero” above traditional text results.... [...]

Google has announced one more search ranking algorithm update through its Twitter account. Google’s Twitter post says: “Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded. There’s... [...]

Influencer marketing has presented an unique opportunity to the brands and marketers that helps them get established and continue enhancing their sales. AdWeek contributor Nate Houghteling has shared three tips to help marketers improve their influencer marketing efforts. Houghteling says, “Finding an influencer is easy, but finding a true collaborator—a creator—is more difficult. On YouTube alone, there are more than 65,000 channels with over 100,000 subscribers. When faced with so many choices, some marketers throw up their hands and decide to pursue a broad strategy based solely on... [...]

Influencer marketing is expanding exponentially and is turning out to be an industry from a marketing tactic. A recent research states that  67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience. To help marketers enhance their influencer marketing efforts, HubSpot columnist Karla Cook has shared ten successful influencer marketing campaigns. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven... [...]

MOZ columnist  Dr. Peter J. Meyers has published an article detailing Google’s efforts to keep leading the domain of search. It also provides information on its impact on businesses and the marketers’ performance. Meyers says, “Early search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we’ll send you traffic. While Google changed the game of how search engines rank content, they honored the same pact in the beginning. Publishers, who owned their own content and traditionally were fueled... [...]