Today micro-influencers form a huge segment of the brands trying to establish and expand themselves. Business.com writer Shane Barker has shared ten ways marketers can improve their branding efforts with micro-influencers. Barker says, “Micro-influencers are taking the marketing world by storm. That’s likely because they’re better than other influencers at engaging their audience. And higher engagement rates often result in increased conversions, which translates to higher ROI. So you want to work with micro-influencers to improve your branding. Here are some tips to help put... [...]

SEO is vital for marketers. It puts them in front of the prospects who are waiting to buy a great product or a service. On needs to know the right ways to optimize the search engines for achieving right results. CMI’s Alex Chris has shared eight tips to boost your page ranking for one keyword. Chris has offered advice covering baseline ranking, reviewing on-page SEO, establishing relevance between pages etc. Chris says, “Before doing anything else, find out where your page ranks today for the keywords you want to improve. Without a baseline, you will not be able to measure progress. You... [...]

Google has announced addition of new features to its Test My Site service. The updated service shows you – Your site’s mobile speed The number of visitors you may be losing How you compare to the competition How to make your site faster. Su Kim, VP Americas, Google Marketing Solutions, says, “Taking a few steps to improve your site speed can make a big difference. Yard Dog Fence Company, a Nashville fencing company that specializes in pet-friendly and child-safe fences, took the recommendations from Test My Site to significantly improve their mobile speed. They reduced the file... [...]

Google has announced that in the coming months it will stop using or scanning Gmail contents for any ads personalization. G Suite’s Gmail is already not used as input for ads personalization. Diane Greene, SVP, Google Cloud, says, “The value of Gmail is tremendous, both for G Suite users and for users of our free consumer Gmail service. Gmail is the world’s preeminent email provider with more than 1.2 billion users. No other email service protects its users from spam, hacking, and phishing as successfully as Gmail. By indicating possible email responses, Gmail features like Smart Reply... [...]

Influencer Marketing is an affordable way to reach masses. Before partnering with your influencers it is very crucial to set clear business terms with them for smooth functioning of your agenda. Entrepreneur writer Murray Newlands has shared ten elements marketers need to keep in mind while collaborating with the influencers. On creation of collaboration agreement, Newlands says, “The expectations you have for your influencer marketing campaign should align with your brand’s marketing processes. It’s important to remember that you’re investing a lot of time and money into... [...]

AdWords management for B2B organizations is a challenge. In B2B marketing, determining right search terms and selecting keywords is a tough task. Search Engine Land columnist Todd Saunders has shared five tips for effectively handling AdWords for B2B marketplace. Saunders says, “AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1.... [...]

Google has announced the availability of Google Posts to the Google My Business users. According to Google, this drive will help local businesses to attract new customers and build relationships with the already existing customers. Google Posts can be used to – share daily specials or current promotions promote events showcase top products connect with customers directly from Google listing. Rosa Wu, Product Manager, Google My Business, says, “If you’re a Google My Business user, you can start posting right now. Posts can be created on-the-go using the Google My Business Android... [...]

In Influencer Marketing, an influencer’s impact depends on both their audience size and engagement on a given social network. Knowing this can help you be more cautious while planning your next influencer marketing campaign. Kristina Libby, Founder of SoCu, has shared some influencer marketing tips on Entrepreneur website. Libby says, “Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands’ errors is inexperience with the marketing tactic. Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for... [...]

In 2016, an average influencer marketing programme campaign cost marketers between £20,000 and £40,000. The expenditure was expected to double this year. But, for marketers, proving ROI on influencer marketing is one of the biggest challenges by brands and influencers alike. Econsultancy’s James Collins has published an article on using sales to measure influencer marketing ROI. The article focuses on raising awareness and reaching new customers, engagement, sales and conversions etc. On measuring engagement, Collins says, “Web traffic in general – whether that’s from new or... [...]

Google’s Mobile-first Index is expected to arrive in 2018. As reported by Search Engine Land, in a drive to help prepare webmasters to prepare for it, Google has hinted them to switch m-dot domain to responsive. The responsive domains deliver faster performance due to absence of proxy server. In it all content is served from a single URL so the content fits any screen size. Also responsive domains’ single URL approach boosts search engine rankings. Search Engine Land’s Barry Schwartz says, “Google said in a recent “webmaster office hours” video (at the 25:16 mark) that... [...]