Econsultancy is hosting a webinar on ‘Ask Me Anything – Influencer Marketing’ on Thursday, July 19 at 2.00 am EST.The Econsultancy team says, “Ask Me Anything (AMA) is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to digital transformation.For this AMA session, we will be exploring how you can leverage influencers to expand your reach online:Aligning your social media strategy to your overall business objectivesWhat are the trends, best practices, challenges and opportunities for social media... [...]

Shopify team has published a podcast titled ‘Which YouTube Influencers Will Actually Make You Money’ featuring Ben Wieder.Felix Thea says, “A high follower count or thousands of subscribers isn’t what makes a good influencer—having influence over an audience’s purchasing decisions does.It’s no wonder why testimonies about the effectiveness of influencer marketing range from “wildly successful” to “a waste of money”.In this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who... [...]

Google Analytics helps you discover the sources of traffic to your websites. To get the real view of it you need to understand how to filter the traffic that comes from authentic sources.MOZ columnist Carlos Escalera has shared some useful tips to filter spam, bots and junk traffic in Google Analytics.Escalera says, “Most users get worried and anxious about spam, which is normal — nobody likes weird URLs showing up in their reports. However, spam isn’t the biggest threat to your Google Analytics.You are!The traffic generated by people (and bots) working on the site is often overlooked... [...]

Google has launched the Google My Business Agency Dashboard to allow businesses manage Google listings for multiple locations.Talking about the features of Google My Business Agency Dashboard Aditya Tendulkar, Product Manager, Google My Business, says, “Here’s a look at what you can do with the new Dashboard:Manage all your locations under one account: All registered agencies can now manage thousands of locations within a single Organization Account with fast performance—you’re no longer limited to 100 locations per account.Send and receive invitations to manage listings: The... [...]

Headway Capital’s Jennifer Gueringer has published ‘Small-Business Guide to Google Analytics’ in infographics format. It offers an in-depth view of the Google Analytics platform.Gueringer says, “Google Analytics can seem complicated and intimidating for a first time user. But with a solid foundation in the basics of Google Analytics, you’ll be able to progress to using its more advanced features as well. From setting goals to tracking conversions to generating reports, the possibilities it offers are almost endless.There are myriad ways that Google Analytics can improve... [...]

Android Police contributor Taylor Kerns has reported that Google Feed is showing ads to some of the users. This might open up an altogether new opportunities for the brands.Kerns says, “In what seems to be a limited test, the Google Feed has started showing ads for some users. The ads look like you’d expect: otherwise normal cards with a little green “Ad” badge in the corner. Unsurprisingly, people are not pleased.We’re getting reports directly, and people have started complaining on Twitter and Google+. Google is in the ads business, so it’s logical that... [...]

Google has updated its Google Trends platform. Google Trends now features new features, simpler navigation and more ways to explore data and stories for everyone.Talking about the update, Gavir Smith says, “The new design puts more editorial data-based stories up front, and gives you the ability to create your own stories using Year in Search data, or by exploring the revamped Trending searches and Explore pages. Go to trends.google.com to get started with new features, including:A revamped Trending searches section, showing what is trending in search right now, both daily and minute-by-minute.A... [...]

Google has posted the details of the actions the company is taking against the scammers who harm small businesses. The company has published the details of its actions against the companies who call small business owners claiming to be from Google.Google is going to launch Google My Business Partners program. It will give business owners a directory of trusted partners to choose from when they need help managing their listings.Bryan Solar, Product Lead, SMB Market Development says, “Earlier this month, the Federal Trade Commission brought action against Point Break Media, LLC (and related... [...]

Influencer marketing is becoming a choice of most brands since they have the liberty to manage their budget and deal with the ones directly who promote their products and services.Econsultancy columnist Nikki Gilliland has shared three tips to help marketers enhance their influencer marketing.On improving engagement, Gilliland says, “Engagement has long-been viewed as the ultimate goal for influencer marketing. However, with recent controversy over instapods working to ‘juice’ engagement, it’s been suggested that this kind of metric is untrustworthy.Alongside this is the revelation... [...]

MOZ columnist Angela Petteys has highlighted the ways European Union’s GDPR (General Data Protection Regulation) will affect the Google Analytics and online marketing as a whole.Petteys says, “If you use Google Analytics, Google is your data processor and since they handle data from people all over the world, they’ve had to take steps to become compliant with GDPR standards. However, you/your company are considered the data controller in this relationship and you will also need to take steps to make sure your Google Analytics account is set up to meet the new requirements.Google... [...]