The latest article on HubSpot blog is titled “Is It Finally Time to Bid Adieu to the Press Release?”. Dan Lyons says, “I have a confession to make. When I was a reporter at Newsweek, I received literally thousands of press releases via email — and I deleted almost every single one of them without even opening them. Basically, I used my Newsweek email account as a filter. My “real” email was my personal”. Is It Finally Time to Bid Adieu to the Press Release? HubSpot [...]
Archive for the 'Internet Marketing Blogs' Category
The latest ‘Econsultancy’ blog post is titled “66% of Asian businesses plan to increase digital marketing budgets over the next 12 months: report”. David Moth says, “Two-thirds of Asian businesses (66%) plan to increase their digital marketing budgets over the next 12 months, according to new research from Econsultancy and Campaign Asia-Pacific. In comparison, just 19% of companies plan to increase their offline budgets in the same time period. Furthermore, companies surveyed as part of the State of Digital Marketing in Asia 2013 Reportare spending an average of 29%... [...]
The latest MOZ blog post is titled “SEO in the Personalization Age”. Gianluca Fiorelli says, “With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers. It’s time to break down the silos and see the bigger picture”. SEO in the Personalization Age MOZ Blog [...]
The latest ‘Aweber’ blog post is titled “12 Free Gifts: Your Holiday Marketing Starts Right Here”. Rebekah Henson says, “It’s almost December. No, really. Go look at your calendar. It says September, and that means the winter holiday season is only two months away. Yikes. You’ll have emails to send! Sales to run! Gifts to sell! Shipping dates to make! Are you feeling freaked out right now? Don’t worry. We have all the resources you need all in one place at our 12 Days Of Holiday Marketing site“. 12 Free Gifts: Your Holiday Marketing Starts Right Here Aweber Blog [...]
MarketingSherpa has released a case study titled “E-commerce: Moving beyond shopping cart abandonment nets 65% more checkout conversions”. Adam Sutton says, “Marketers know shopping cart abandonment emails work. But, what about other types of abandonment? For example, can an email get customers who abandon a product page to return to the site and buy? This e-commerce site cut checkout abandonment 40% with emails targeted at three types of abandoners. The site sells to businesses and consumers, and this article shows the results of three triggered sends. Read on to discover the... [...]
The latest article on ‘MarketingProfs’ is titled “The Inbox Is a Battlefield [Infographic]”. Verónica Maria Jarski says, “Every day, emails battle fiercely for attention. Some emails will win by being opened and having a call to action followed. Others will be deleted before they even had a chance. On the battlefield known as the inbox, emails from all categories compete with one another. Which types of emails win the battle most? Using its competitive intelligence tool, Inbox Insight, Return Path analyzed billions of messages sent to its panel of 3 million email users from May through... [...]
‘The Future Of Advertising In Your Eyes Today: Google Glass & Field Trip’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The Future Of Advertising In Your Eyes Today: Google Glass & Field Trip”. Danny Sullivan says, “You no longer need to imagine what a world would be like where ads leap out at you, customized to your surroundings. That world has arrived, though the recently launched Field Trip app for Google Glass. Sure, Field Trip isn’t really showing ads yet. Sure, Google Glass is still only in limited release. But I’ve seen that future first hand. It’s coming, likely soon, for more people. Come along to discover more”. The... [...]
David Vendenburg helps marketers to become plugin developers. Not plugin programmers, but the designer (and ultimately the publisher/seller) of plugins; you hire a programmer to write the code. The hard part of a software business isn’t writing the code. There are hundreds of freelance programmers who can do that for you. The hard part is the business process surrounding the actual code creation: • Getting the idea for a plugin • Defining what you want the plugin to do and defining it in a way that a programmer can understand and implement • Finding a good programmer, communicating... [...]
The latest article on the ‘The Future of Ink’ blog is titled “Book Marketing Tips for Pinterest, Guest Blogging and More″. Denise Wakeman says, “Welcome to The Future of Ink’s weekly Digital Publishing Roundup. Every week, we read and share dozens of articles about digital publishing, self-publishing, book marketing, content marketing and news from the world of digital publishing. The links are shared on our Facebook page, Pinterest board, Twitter, and the TFOI Google+ Community. Realizing you may not be following us everywhere, we handpick 10 articles each week that will educate,... [...]
Patsi Krackoff’s latest blog post is titled “Google Images: How to Add Great Images to Business Blogs”. Krackoff says, “Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites? How many happy smiling people have you actually seen in a business meeting lately? Give me a break and some more coffee. I’ve got a new toy: Google Images. I was researching planning models for a client ebook I’m writing, and discovered a page of diagrams and charts people have contributed:Google... [...]