This is a reminder for the Adweek webinar to be held on September 11, 2024. Marketing with Generative AI enables personalized content creation at scale, enhancing customer engagement by tailoring messages to individual preferences. It also streamlines campaign development, allowing marketers to quickly adapt strategies based on real-time data and insights. Adweek is hosting a webinar ‘The Future of Marketing With Gen AI’ on Wednesday, September 11, 2024, at 1.00 pm ET. The Adweek team says, “Join SAS leaders to discover how businesses are preparing to invest in gen AI for their... [...]

As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Yes, Privacy and Performance Can Co-Exist’ on Wednesday, September 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out: How Booking.com built a comprehensive picture of campaign performance with Snap and Snowflake, setting... [...]

Influencer marketing leverages trusted voices to reach targeted audiences, increasing brand awareness and credibility. It drives authentic engagement, making products more relatable and appealing to potential customers. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Become The #1 Influencer In Your Industry’. The HubSpot team says, “Can Alex Lieberman become the Lenny Ratchiskiy of marketing in the next year? 🤔 Kipp and Kieran offer a deep... [...]

Relationships in marketing foster trust and loyalty, leading to long-term customer retention. Building strong connections with customers enhances brand credibility and drives sustainable business growth. MOZ has published the latest Whiteboard Friday video ‘Turn Marketing Into Meaningful Relationships’ featuring Meghan Pahinui. The MOZ team says, “Hey everybody, Navah Hopkins from Optmyzr here, and I am thrilled to bring you a Whiteboard Friday on one of my biggest passion topics — turning your offering into helping people. Because let’s... [...]

This is a reminder for the Adweek webinar to be held on September 10, 2024. AI-powered segmentation leverages machine learning algorithms to accurately divide images or data into meaningful sections, improving precision in tasks like medical imaging or marketing analysis. This technology enhances efficiency by automating complex classification processes, making it essential in various industries. Adweek is hosting a webinar ‘A Marketer’s Guide to AI-Powered Segmentation’ on Tuesday, September 10, 2024, at 1.00 pm ET. The Adweek team says, “Segmentation is a powerful tool for... [...]

Semrush has published a new video ‘Avoid This Common Mistake and Start Setting SMART Goals’. The Semrush team says, “Discover the secrets behind SMART goals and how they can turn vague ambitions into actionable, achievable outcomes. We’ll break down the five elements of SMART goals and show you how to apply them to your marketing campaigns, personal projects, and beyond. Plus, stick around for a before-and-after example that brings it all together.” Semrush    [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. The HubSpot team says, “Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Reel Strategy: How to Connect, Engage, and Sell’ featuring Eden Hazan. This episode covers the following: The Importance of Short-Form Video Strategy What’s Working With Short-Form Video Today Categorizing Your Content: Sell, Engagement, and Culture Shots The 4-3-2 Rule: How to Be Strategic With Your Content. Social Media Examiner  [...]

Copyblogger has published ‘Personal Branding For Solopreneurs: Step By Step Guide’. Megan Mahoney says, “This post provides a step-by-step guide to personal branding for solopreneurs, along with the tactical information you need to get started today. Step 1: Define Your Offer And Your Target Audience The topics you create content for depend on your offer and target audience, so defining both is the first step to personal branding for solopreneurs. While you may think you already know what you offer and who you serve, many solopreneurs struggle to gain traction because they haven’t... [...]

Partnership ads, also known as co-marketing, can link your brand to top entertainment content, often producing superior ROI results. In the past, securing these kinds of bespoke partnerships was complicated, if not impossible. Adweek is hosting a webinar ‘Create Breakthrough Digital Ads With Entertainment Partners’ on Tuesday, September 24, 2024, at 1.00 pm ET. The Adweek team says, “Discover a new approach to entertainment ad partnerships with Mike Benson, president and CMO of CBS, Andrew Gilman, CMO of NWN Carousel, and Alan Gould, Co-CEO of MutualMarkets. You’ll find out: How... [...]