The latest ‘Econsultancy’ blog post is titled “Facebook ads: ROI and conversions increase in Q3”. David Moth says, “Analysis of Facebook advertising performance in Q3 has found that the platform has improved across numerous key performance indicators (KPIs). It comes off the back of a strong performance in Q2, when there were also improvements across the board compared to Q1. The data from Kenshoo shows that CPC has dropped 9% in Q3 compared to Q2, while revenue per click (RPC) has increased 1.73x”. Facebook ads: ROI and conversions increase in Q3 ‘Econsultancy’... [...]

The latest article on HubSpot blog is titled “Personalized Calls-to-Action Convert 42% Better [New Data]”. Anum Hussain says, “Whenever I go to Amazon, I see Harry Potter products all over the page. Why? Because I love Harry Potter. Duh. But from a business perspective … it’s because Amazon has become incredibly smart at how they understand visitors coming to their site, and catering the right information to them for their interests. For quite some time now, we’ve been discussing the importance of such personalized calls-to-action on your website”. ... [...]

The latest ‘Econsultancy’ blog post is titled “Responsive email design: five case studies and an infographic on how it improves engagement”. David Moth says, “Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices. Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. But even so, it’s an issue that all businesses will have to deal with at some point in the next year or so”. ... [...]

The latest article on HubSpot blog is titled “‘Using Pinterest Ads in Your Ecommerce Marketing”. Jennifer Barry says, “Compelling statistics show us Pinterest, is the little social media platform that could. Still often dismissed out of hand as a place to gather recipes and get ideas for bathroom redecoration, Pinterest is changing the game one pin at a time. With over 70 million users, half a million of which are businesses, Pinterest is actually a pretty heavy hitter in the ecommerce department. In fact, this infographic from Gigyashows that Pinterest enjoys 41% of... [...]

The latest article on HubSpot blog is titled “12 Insightful Marketing Insiders You Should Follow on Twitter”. Matthew Bushery says, “While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section, there’s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online — particularly on Twitter. From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest... [...]

The latest ‘Econsultancy’ blog post is titled “Six ways to optimise your search marketing for Christmas”. Matthew Whitehead says, “With Christmas make or break for retailers how can they make the most of their paid search budget in the run up to the big day? In these ultra-competitive times the peak Christmas period can be make or break for retailers. With up to 40% of sales happening around this time, under performance doesn’t just harm your company,  it could be fatal to your business. Paid search is a proven way of delivering buyers to your website, but how... [...]

The latest article on HubSpot blog is titled “SEO Guru: Google Is Abusing Its Monopoly Power”. Dan Lyons says, “As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches. Google says it is making the change to protect people’s privacy when they conduct web searches. Some speculate Google also may be trying to make it harder for the NSA to spy on people“. SEO Guru: Google Is Abusing Its Monopoly Power ... [...]

The latest ‘Econsultancy’ blog post is titled “Five email marketing lessons from 40 online purchases”. Tink Taylor says, “Often when we think about email marketing we’re considering the proactive angle, such is email’s power as a direct marketing tool to drive sales.  But it’s equally powerful as a reactive channel. How it’s used for those who are buying, or thinking about buying, is a crucial part of the purchase journey. It can be the dividing line between whether customers buy from you again, or buy from you at all. We recently purchased items from 40 of... [...]

The latest article on HubSpot blog is titled “How to Pick the Right Domain Name and Extension”. Alisa Meredith says, “Well, you’ve done your market research (who knew there was such demand for a kielbasa manufacturer in Cleveland?), chosen your business name (“Greg’s Kielbasa” – after your grandfather!), and perfected your product and delivery – Yum! Now you’re planning a website that’ll have your potential customers’ mouths watering and distributors lining up around the corner”. How to Pick the Right Domain Name and Extension HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Four reasons why Facebook hashtags are just plain awful”. David Moth says, “Hashtags are a key part of the Twitter experience as they allow users to link together otherwise disparate tweets, thereby creating conversations and streams of information around particular themes or events. Unfortunately they have become an overused medium and are frequently used as ironic punch lines in dreadfully unfunny tweets. In fact someone put it quite aptly when describing hashtags as the digital version of the ‘not’ joke”. ... [...]