The latest article on HubSpot blog is titled “17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)”. Maggie Hibma says, “As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely”. 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know) HubSpot [...]
Archive for the 'e-mail marketing' Category
The latest article on HubSpot blog is titled “The Resources You Need to Master Landing Pages”. Corey Eridon says, “Wait, what’s a landing page? Here — read this. Now, let’s get you information on key landing page components: This will help you master landing page design, this will turn you into a copywriting star, and this will help you figure out the proper form length“. The Resources You Need to Master Landing Pages HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Google Trusted Stores: the good, the bad, the inevitable”. Charity Stebbins says, “Setting your brand apart from the rest is practically the definition of marketing. Given the strict parameters of advertising on Google, the gatekeeper of the vast digital market, it can be a struggle. It’s no wonder, then, that on my last Econsultancy post discussing niche site strategy, a commenter wanted to know how to get that attractive, Google-branded check mark that distinguishes one PLA (Product Listing Ad) from the lineup”. ... [...]
The latest ‘Econsultancy’ blog post is titled “Six principles of psychology which affect analytics and decision making”. Graham Charlton says, “The success of analytics within a business is not just about numbers, technology and processes, it’s about how we integrate between analysts and marketers. This was the thrust of a fascinating presentation by Suniel Curtis, Head of Web Analytics and Insight at Hays, formerly of lastminute.com. Speaking at our Crunch event at the Truman Brewery, he set out six principles of psychology which affect analytics and decision... [...]
The latest ‘Aweber’ blog post is titled “Give Your Emails The Plain Text Look (With HTML Flexibility)”. Rebekah Henson says, “There’s a trend towards clean, simple email design. Some people prefer the look of an undesigned, plain text email. But when you use just plain text, you lose out on some design elements that can make your text more impactful. Luckily, AWeber has the perfect solution for those of you who want a plain text feel with HTML flexibility“. Give Your Emails The Plain Text Look (With HTML Flexibility) Aweber Blog [...]
The latest ‘Econsultancy’ blog post is titled “How Action for Children unlocked the power of data analytics”. David Moth says, “Action for Children’s Darren Robertson kicked off the final day of this year’s Festival of Marketing at the Truman Brewery this morning with a talk on unlocking the power of data analytics. Action for Children is one of the UK’s largest children’s charities, working with more than 250,000 people and delivering 650 services across the country, therefore it has a diverse and complex dataset. Giving a quick overview of the challenges... [...]
The latest ‘Aweber’ blog post is titled “Free Infographic Resources For Your Business”. Rebekah Henson says, “People respond to stories – stories about you, stories about them, stories about the world around them. Data can tell a compact and highly shareable story if it’s presented the right way. Infographics offer a clean, readable and fun venue for showcasing your visual story – plus, they’re pretty popular right now. But not every business has the resources to create a good infographic. You might have all the parts you need for a good story but lack the design. Luckily, a... [...]
The latest ‘Econsultancy’ blog post is titled “Google Trusted Stores: the good, the bad, the inevitable”. Charity Stebbins says, “Setting your brand apart from the rest is practically the definition of marketing. Given the strict parameters of advertising on Google, the gatekeeper of the vast digital market, it can be a struggle. It’s no wonder, then, that on my last Econsultancy post discussing niche site strategy, a commenter wanted to know how to get that attractive, Google-branded check mark that distinguishes one PLA (Product Listing Ad) from the lineup”. ... [...]
The latest article on HubSpot blog is titled “51 Ridiculous Keywords Google Won’t Let Me Track Anymore”. Sam Mallikarjunan says, “It’s been a busy month for Google, the 50 billion pound gorilla of the search world. Even my dog, Zoe, got in on the analysis. She wrote an article for her blog (that’s right, she has a blog … and aTwitter account …) summarizing her opinions on the changes from Google. If you’re not sure what changes I’m talking about, earlier this month, Google decided to encryptall keyword data — except for... [...]
The latest ‘Econsultancy’ blog post is titled “Six principles of psychology which affect analytics and decision making”. Graham Charlton says, “The success of analytics within a business is not just about numbers, technology and processes, it’s about how we integrate between analysts and marketers. This was the thrust of a fascinating presentation by Suniel Curtis, Head of Web Analytics and Insight at Hays, formerly of lastminute.com. Speaking at our Crunch event at the Truman Brewery, he set out six principles of psychology which affect analytics and... [...]