The ‘MarketingSherpa Email Summit 2014’ is taking place at the at the Aria Resort & Casino, Las Vegas on February 17-20, 2014. Keynote Speakers Dr. Flint McGlaughlin, Managing Director at MECLABS Dr. Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University Dr. Noah Goldstein, Associate Professor of Management & Organization and Psychology at UCLA Anderson School of Management. MarketingSherpa team says, ”   Join us February 17-20 at the Aria Resort & Casino Las Vegas for MarketingSherpa Email Summit 2014 – the world’s... [...]

The latest ‘Econsultancy’ blog post is titled “Google’s five questions every business should address on mobile strategy”. Christopher Ratcliff says, “Google recently launched its new mobile playbook, replacing last year’s edition, in which it gives details on how marketers can improve their mobile strategy. Here we’ll take at a look at the key points that Google raises, mainly the five questions which it believes businesses need to ask themselves in relation to mobile marketing, and provide you with Econsultancy’s own research and understanding within”. ... [...]

The latest ‘Aweber’ blog post is titled “Say Hello To The New And Improved Import Process!”. Matt Hui says, “Adding subscribers to AWeber has never been easier! If you have been on the fence about switching to AWeber, here is a little something that may give you that extra little push. How about an updated import process? If you are already an AWeber customer, keep reading because you are definitely going to love this! You provided feedback and we listened. The import process will allow you to easily import your subscribers in a clear and concise manner“. Say Hello To The New And Improved... [...]

The latest ‘Econsultancy’ blog post is titled “Three reasons to bet on commenting for marketing ROI”. Ryan Sommer says, ““Don’t you think dreams and the internet are similar? They are both areas where the repressed conscious mind vents.”Paprika — 2006 I recently watched a 2006 Japanese anime called Paprika where the quote above comes from. After it was recommended to me, I learned that Christopher Nolan has cited Paprika as an influence on his 2010 feature film, Inception…so to say it was a bit ahead of its time is probably an understatement. When... [...]

The latest ‘Econsultancy’ blog post is titled “Optimising search user journey to conversion for multinational SEO”. Chris Liversidge says, “Modern SEO embraces the user journey more than ever before, but it is when we look at multinational businesses that we see the greatest SEO opportunity for performance around today“. Optimising search user journey to conversion for multinational SEO ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “The effect of Gmail Tabs on email marketing”. Michael Linthorst says, “On May 29 this year, Gmail introduced the new tabbed layout. For many email marketers this was a major concern as this raised questions on the effectiveness and ROI of their email marketing activities. Would the introduction of this new layout affect their open rates? Does this mean email marketing just got a lot harder? Let’s have a look at what this means for email marketers”. The effect of Gmail Tabs on email marketing ‘Econsultancy’... [...]

The latest article on HubSpot blog is titled “6 Stupid Content Promotion Mistakes No Marketer Should Make”. Lisa Toner says, “We’ve all been there: You’ve created a piece of content — a blog, an ebook, a report, a video — with expectations of high volume traction … and then nothing happens. It sucks. You stare at your data, hitting refresh over and over again, while the awful feeling of failure”. 6 Stupid Content Promotion Mistakes No Marketer Should Make HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Could chaos theory explain patterns of influence on social media?”. Nicolas Chabot says, “Since we started to work on mapping influence patterns, I have been wondering if we could find easy recognizable patterns in influence maps. If so, we could probably predict influence patterns and the secret of ROI optimisation would be eventually revealed to CMOs !!! Stimulating thought.  The recent history of science showed that behind apparently unpredictable phenomena, patterns could in fact be identified. Further, similar... [...]

The latest article on HubSpot blog is titled “Don’t Want Your Face Plastered All Over Google? You Have a Few Options”. Corey Eridon says, “Last week, Google announced it’d be using users’ pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great. Oh, and it’s not just your face — it’s also your name, reviews, recommendations, and endorsements”. Don’t Want Your Face Plastered All Over Google? You Have a Few Options HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “SEO is D.E.A.D.”. Andrew Girdwood says, “Despite the danger of over simplification, I rather like the acronym D.E.A.D. as a reminder on how to approach modern, multi-signalled, SEO.  It’s not really dead btw… Data has always been important for SEO. Even now when we’re in the Renaissance Age of SEO with suitable focus on engaging content, clever social ideas, linkbait and outreach there are still many reasons why SEO experts are also Excel experts”. SEO is D.E.A.D. ‘Econsultancy’ Blog  [...]