The latest ‘Aweber’ blog post is titled “Is This Mistake Landing Your Emails In Spam?”. Crystal Gouldey says, “It’s wise to keep tabs on what your subscribers are doing. If you look at your stats and see some subscribers aren’t clicking on your links or even opening your emails, it’s time to take action. We’ve talked before about how to handle inactive subscribers, but you have to be careful. Good ideas executed badly will not bring you the results you’re looking for. Here is a cautionary tale about one big businesses’ misguided attempt in waking up sleepy subscribers“. ... [...]

The latest article on HubSpot blog is titled “15 Metrics Every Marketing Manager Should Be Tracking”. Rebecca Corliss says, “A marketer who is skilled at using data — whether you’re entry-level or a CMO — is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. Who doesn’t want that? Quite often, however, even good marketers are in the business of only monitoring the basics: traffic and leads. But there’s... [...]

The latest ‘Econsultancy’ blog post is titled “10 of the best social media campaigns from 2012”. David Moth says, “Measuring the efficacy of social media marketing still isn’t an exact science, regardless of what the gurus and ninjas tell you. So how can we whittle all the thousands of social campaigns we’ve seen this year down to a definitive list of the ’10 best of 2012′? Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe... [...]

The latest ‘Econsultancy’ blog post is titled “Three examples of the psychology of social networks influencing user behavior”. Andy Betts says, “As the social media landscape has evolved, marketers have focused on the trends and psychology of sharing. However, as the market changes, there may be a tipping point as to how much media we actually want to consume and share.  So how do social media platforms impact consumer behavior? And how and why do social media networks such as LinkedIn, Facebook and Twitter continue to influence us?”. Three examples of the... [...]

The latest ‘Econsultancy’ blog post is titled “Comparison sites dominate paid and organic search for financial services”. David Moth says, “Price comparison sites are renowned for having some of the most high profile, and downright irritating, marketing campaigns. And a new report from Epiphany shows that this visibility is mirrored online, where comparison sites are outperforming high street banks in SEO. It’s a trend we’ve seen before with data which showed that Money Supermarket outperforms banks for key financial search terms, while a separate report found... [...]

The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing stats we’ve seen this week”. David Moth says, “Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include smartphone search CTR, mobile security, digital marketing budgets in 2013, search traffic, online video ad viewing and the impact of Facebook ads. For more digital marketing stats, check out our Internet Statistics Compendium“. 10 interesting digital marketing stats we’ve seen this week ‘Econsultancy’ Blog  [...]

The latest ‘Aweber’ blog post is titled “2013′s Growing Marketing Trend: Whitespace”. Amanda Gagnon says, “You may be in on the trend or you may be oblivious, but you’ve seen it, and you’ve probably been drawn in by it. Copious amounts of whitespace – large gaps between images and chunks of text, whether the background color is white or not – are appearing on more and more marketing materials. Why, you ask, and why should you care? Here, I’ll explain why“. 2013′s Growing Marketing Trend: Whitespace Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Is Twitter changing how content surfaces?”. Ryan Sommer says, “Twitter has been on an announcement binge as of late, and assuming it’s factual, and not just a bunch of PR…it’s all very relevant to marketers.  As our Social Media Manager Matt Owen has already pointed out we get a lot of traffic (and hence new members) from Twitter, so these changes to search history and mobile search experience are important to us. I did some A/B testing with the old iOS app, and then the new one and came away unimpressed... [...]

The latest ‘Econsultancy’ blog post is titled “The importance of search optimised PR”. Simon Hawtin says, “Why don’t all PR firms offer SEO services? The obvious answer a PR firm will give is “because we’re a PR firm” but seriously, do PR people understand how much impact their hard work has on their client’s search rankings? Do they realise SEO is a £500m market in the UK? This article aims to flesh out the opportunity for PR firms willing to innovate and offer a service that mixes the expertise of SEO and PR; for my sins, I refer to this service as search... [...]

The latest ‘Aweber’ blog post is titled “The Chalfont Shake by AWeber (With A Nod To Harlem)”. Amanda Gagnon says, “The AWeber team had an all-hands meeting today, and we’re really excited about the improvements and additions we have planned for the year. You are going to love them. We’re also excited about how many of you ♥ your customers and told us so at the Heart Your Customers Giveaway. (Winners announced tomorrow.) We were“. The Chalfont Shake by AWeber (With A Nod To Harlem) Aweber Blog  [...]