The latest ‘Econsultancy’ blog post is titled “Two ways to post blogs on LinkedIn that could get you banned”. Jeff Molander says, “Group discussion posts are part of any good LinkedIn content strategy. Yet most posts (and authors) pushing blogs are being labeled as spam by moderators, or moved to the Promotions tab. In response marketers are posting full articles within the Group discussion itself! Is posting blog updates (in general) a LinkedIn content strategy best practice? Or is it dangerous a waste of time?”. Two ways to post blogs on LinkedIn that could... [...]

The latest article on HubSpot blog is titled “Google Hates Your Mobile Website (Here’s How to Fix It)”. Rosalia Cefalu says, “You have a mobile optimized site. Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized“. Google Hates Your Mobile Website (Here’s How to Fix It) HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Style and substance: two (accessible) websites which have it all”. Simon Norris says, “My last blog for Econsultancy aimed to dispel the myth that accessible websites must compromise on aesthetics. It elicited quite a response with many readers agreeing and a number asking for examples of sites that combine both elements. Before I point you in the direction of two websites that are both highly accessible and attractively designed, it’s important to remember that beauty is in the eye of the beholder”. Style and... [...]

The latest ‘Econsultancy’ blog post is titled “Sprite scores big win thanks to Tumblr’s potential for long-term engagement”. David Moth says, “Drinks brand Sprite managed to outperform its rivals and achieve the greatest exposure on Tumblr in July. This is despite the fact that it only blogged three updates, while second-placed MTV posted a massive 114 times. The findings, which come from a report by Simply Measured, show the high potential for long-term amplification on Tumblr compared to other social networks, as nearly all of Sprite’s 85,000 reblogs were... [...]

The latest article on HubSpot blog is titled “The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes [SlideShare]”. Katie Burke says, “INBOUND just wrapped up — with over 5,550 registered attendees, and four jam-packed days of inspiration, education, entertainment, and collaboration. It would be impossible to distill the insights from the entire conference into one blog post, so we’ll”. The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes [SlideShare] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “The battle for identity on the web”. Ashley Friedlein says, “As marketers we are clearly interested in who are customers are. We care about who owns, and has control over, our customer data. The rise of digital channels offers new opportunities to capture customer data and, indeed, different kinds of data such as behavioural, or social, signals.  But there is a battle for identity, and customer data, already under way that looks set to escalate. As the gods of the internet tear the firmament asunder we must consider... [...]

The latest article on HubSpot blog is titled “How to Embed a Facebook Post [Quick Tip]”. Corey Eridon says, “About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. The top response was … well, it was boredom. A third of marketers said they redesigned because it was time for a change. Another third were undergoing a corporate rebranding. Some had seen a change in”. How to Embed a Facebook Post [Quick Tip] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Pre-roll video ads: is it any wonder why we hate them?”. Chris Lake says, “Is there anybody on the planet who actually enjoys pre-roll video advertising? Research has shown that 94% of people skip pre-roll ads, though I can’t believe the number is that low (presumably the other 6% are masochists).  Pre-roll ads are as loathed as pop-ups, which studies found to be damaging to both advertiser and publisher. I imagine that the same applies to pre-rolls. Have you ever watched one and wanted to buy the product or service... [...]

The latest article on HubSpot blog is titled “Why Context Is the Future of Inbound”. Meghan Keaney Anderson says, “Two goldfish go out swimming. They come across an older fish headed in the other direction who waves a fin at them and says, “Morning fellas. How’s the water?” Both nod in response, swim away and then turn to each other and question aloud: “What the hell is water?””. Why Context Is the Future of Inbound HubSpot  [...]

The latest article on HubSpot blog is titled “Announcing the Next Generation of HubSpot’s Inbound Marketing Platform”. Dharmesh Shah says, “About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. The top response was … well, it was boredom. A third of marketers said they redesigned because it was time for a change. Another third were undergoing a corporate rebranding. Some had seen a change in”. Announcing the Next Generation of HubSpot’s Inbound Marketing Platform HubSpot  [...]