The latest ‘Econsultancy’ blog post is titled “Five ways to boost conversions this summer”. Ian McCaig says, “Britain is renowned for its hit and miss weather, so to help online retailers react to the ever-changing forecast this summer I’ve pulled together five top tips for boosting conversions, whether it’s rain or shine“. Five ways to boost conversions this summer ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “What Is CRM? [FAQs]”. Dan Lyons says, “We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM?”. What Is CRM? [FAQs] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Three major benefits of using personalisation in marketing”. Andrew Davies says, “Who doesn’t enjoy that feeling of walking into a shop and being recognized, welcomed and treated as an individual? We appreciate the familiarity when the sommelier remembers our favourite grape or a regular supplier unexpectedly sends a little extra on our birthday. We all relish the personal touch, and this is no less the case when it comes to the marketing we are subjected to online”. Three major benefits of using personalisation... [...]

The latest article on HubSpot blog is titled “How One Social Media Marketer Can Manage Millions of Fans and Followers”. Lisa Toner says, “There are many challenges that a social media manager has to face head on in today’s world. Not only do you need to educate, respond, monitor, and engage your followers, but there’s also often an expectation that you will be switched on 24/7. That’s why many of our fans are surprised when they hear that HubSpot’s social presence all”. How One Social Media Marketer Can Manage Millions of Fans and Followers HubSpot  [...]

Well-known Atlanta marketer, Matt Bacak, has just released his collection of attention-getting subject lines that he calls his Email Secret Weapon. He includes 1001 subject lines that he has tested against other subject lines in A-B tests. These are the winners he is offering you. Tweak and adapt them any way you need to; bend them so they apply to your own products. Then you can test them against each other if you like. The nice thing is that he includes current tests, done in 2013 (as well as the last two years of tests), so you know the winners are still useful, not ancient and past their “sell... [...]

The latest ‘Aweber’ blog post is titled “Foursquare Ads: Worth It For Your Business?”. Rebekah Henson says, “Foursquare, the popular check-in app for smartphones, recently started rolling out ad placements for small local establishments. The new ads display in the app’s “Explore” tab and in the results when users search for similar local venues. The good news is, you don’t pay unless someone visits your business’s Foursquare page through the ad or actually checks into your business – visiting in person. But is it worth for your business spending money on?“. Foursquare... [...]

The latest ‘Econsultancy’ blog post is titled “Just 11% of people expect to receive customer service via social media”. David Moth says, “An inevitable consequence of the push to achieve sales through multiple channels is that businesses must also be prepared to deliver multichannel customer service. Poor levels of service can ruin the overall shopping experience and mean that the customer is lost forever, so online, in-store, mobile and all other channels must work together to deliver an excellent overall customer experience. New research form eDigitalResearch examined... [...]

The latest article on HubSpot blog is titled “How to Save Up to 50% on Your PPC With Quality Score”. Larry Kim says, “In PPC, there are lots of metrics to track, so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? I just want to know the top one or two levers I can pull to make a difference!” In my experience, looking at thousands of Google AdWords accounts and billions in”. How to Save Up to 50% on Your PPC With Quality Score/ HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “A noisy newcomer: SoundCloud now embeds in Google Plus”. Ben Davis says, “Google+ continues to enrich its offering with embedded SoundCloud widgets now enabled. Here at Econsultancy, and across the web, many predict that G+ will gradually become more and more prominent. Google+ Sign-In integration was launched on SoundCloud in May, and a week or so ago, embedding was brought to G+. All you need to do is share any SoundCloud URL to your Google+ circles and the widget will appear, automatically in the post. It will be... [...]

The latest article on HubSpot blog is titled “What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy”. Rebecca Churt says, “Just a couple weeks ago, Google released a new feature — “in-depth” articles. The idea was to bring quality content to surface. According toresearch,10% of people’s daily search needs are for more in-depth content. So this new feature is intended to help unearth more of that in-depth content”. What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy [...]