The latest ‘Econsultancy’ blog post is titled “10 ways to suck at social media”. Luis Carranza says, “There’s no shortage of gurus offering up social media advice, which is why I believe there’s room in the market for an anti-guru.  I’d like to show you how to be the worst practitioner of the social arts that you can possibly be. If you follow these simple rules, you too can suck at social media. 1. Not listening The first thing you do when creating a social media strategy, is listen. More and more brands realise the importance of listening, but listening is... [...]

The latest article on HubSpot blog is titled “Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week”. Ginny Soskey says, “Warm and fuzzies are nice, but let’s get real — we’re not in marketing for sunshine, rainbows, and unicorns. This is our job, and we want to do it well. And if we do it well, we hope to get promotions and raises. There I said it. But how do you do that? Kinda hard to say”. Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week [...]

The latest ‘Econsultancy’ blog post is titled “Mind games: using heuristic theory to increase customer spend online”. Andrew Nicholson says, “I want you to think long and hard about the time you last made a commercial decision. It could be a big decision, like the time you made an offer on your first house, or it could be a small decision, like last week, when you were deciding what brand of beer to buy at the bar.   Chances are that whatever decision you made, you weighed up the pro’s and con’s, considered the financial implications, and acted accordingly, safe... [...]

The latest article on HubSpot blog is titled “10 Brands’ Twitter Marketing You Can’t Help But Love”. Anum Hussain says, “Social media conversations have evolved. Rather than broadcasting messages, users and brands are engaging in more direct communication. And the most prominent social channel for these one-to-one conversations is Twitter. It’s a good thing, too. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media”. 10 Brands’ Twitter Marketing You Can’t Help But Love HubSpot  [...]

The latest ‘Aweber’ blog post is titled “Congratulations To Our 2013 AWeber Scholarship Winner!”. Rebekah Henson says, “For the third year in a row, AWeber is very proud to award a $1,000 scholarship to a deserving student. We’re excited to announce this year’s winner: Arjun Watane! We posed the following question to high school seniors and college undergraduates“. Congratulations To Our 2013 AWeber Scholarship Winner! Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “A helpful image sizing guide for social media profiles”. Chris Lake says, “I spotted this surprisingly useful infographic yesterday, over at Visually. It should come in handy for anybody who creates image-based content to add to their social profiles. Five of the biggest social media platforms are covered, and it will help you to understand the various sizes needed for your profile pictures, cover images, backgrounds, and so on. if you’re anything like me you’ll be yearning for some kind of cross-site standardisation... [...]

The latest article on HubSpot blog is titled “You’re Overthinking It: 10 Marketing Freak Outs to Stop Worrying About”. Corey Eridon says, “Hey marketer. How ya doin? Little stressed? Feelin’ like ya messed up? Things not working out the way you planned? It’s okay. According to The Onion, only .0003% of things that happen actually matter. Or if you’re looking for serious advice not based on fake”. You’re Overthinking It: 10 Marketing Freak Outs to Stop Worrying About HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “11 useful tips for designing welcome emails”. David Moth says, “When a customer signs up to an email newsletter they probably expect to receive a message from the brand welcoming them to the mailing list. So it’s no surprise that welcome emails can achieve open rates of above 50%, as subscribers are less likely to see them as spam. Therefore brands need to take steps to ensure they’re making the most of this opportunity by optimising the subject line and content to maximise opens and conversions”. 11 useful... [...]

The latest article on HubSpot blog is titled “How to Get a Marketing Promotion: Top Execs Share Their Secrets”. Corey Eridon says, “Warm and fuzzies are nice, but let’s get real — we’re not in marketing for sunshine, rainbows, and unicorns. This is our job, and we want to do it well. And if we do it well, we hope to get promotions and raises. There I said it. But how do you do that? Kinda hard to say”. How to Get a Marketing Promotion: Top Execs Share Their Secrets HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Four long term benefits of creating awesome content: case study”. Danny Ashton says, “As a supplier of infographics, I’m regularly asked by potential clients how a certain piece of content is worth thousands of pounds.  Great content allows you to use a small amount of outreach time to get a relatively large number of placements, links and exposure. But it is also a great long term asset (over the year), as it has the ability to provide long term audience support for your site”. Four long term benefits of creating... [...]