The latest ‘Econsultancy’ blog post is titled “Has Google really just killed the PR industry?”. David Moth says, “There are few companies or organisations that can come close to rivalling the power that Google wields over the internet and search in particular. So when the search engine updated its rules on unnatural link schemes recently, making specific reference to press releases, it triggered a rather alarmist article from ZDNet asking whether Google had killed PR agencies. The convergence of PR and SEO is something we’ve covered previously on the blog”. ... [...]

The latest article on HubSpot blog is titled “Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business”. Meghan Keaney Anderson says, “In one second on the internet, there are more than 6,000 tweets. Take a breath. There are now 12,000 tweets. Blink again. 18,000 tweets. Amid all of these tweets are a flurry of opportunities missed by the average marketer”. Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Content marketing case study: City Index and The Trading Academy”. Ben davis says, “It’s always refreshing to see companies in old-school industries ploughing a load of money into content marketing. When I say old-school, I’m talking about companies that have traditionally been fairly forward-thinking in terms of IT and tech, but not necessarily in backing marketing with anything other than straight ad spend on paid media”. Content marketing case study: City Index and The Trading Academy ‘Econsultancy’... [...]

The latest article on HubSpot blog is titled “Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories”. Ginny Soskey says, “Guys, I’m pretty psyched for the weekly news roundup today, if I may say so myself. There was a ton of stuff that happened in the news this week — it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties”. Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Five ways that video can boost your digital marketing campaigns”. Melody King says, “The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.   But there’s more to video than just creating and posting product information. Are you doing everything you can to make the most of these incredibly valuable assets? Because video does such a great job of attracting and holding consumer attention,... [...]

The latest ‘Econsultancy’ blog post is titled “If you measure social success by ‘likes’, you’re going to get click farms”. Tamara Littleton says, “Let’s be honest. Click farms aren’t exactly a big secret. Buying ‘likes’ and Twitter followers is a well-known shady practice. What the Channel 4 Dispatches investigation on #fakefans has shown us is the process behind the (fake) stats. Mostly, it seems to go”. If you measure social success by ‘likes’, you’re going to get click farms ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “How to create the culture needed to successfully implement marketing automation”. Sam Davies says, “The world has changed very quickly in the past decade and marketers have struggled to keep up with the advances that digital marketing now provides. Marketing automation has been heralded as the saviour of marketing departments and it really can help them to maximise the opportunities that the shift online has brought – but only if it’s done right. To find out how you can do that, read on for part one of this two-part... [...]

The latest article on HubSpot blog is titled “The Resources You Need to Get Started With Business Blogging [In Under 100 Words]”. Corey Eridon says, “If you don’t know what business blogging is get an introduction here. Ready to start writing? Cool, let’s go! Start by selecting strong topics and keywords. If you’re getting writer’s block, this Mad Lib-style blogging template should help. (Or, just flip through this SlideShare about getting over writer’s block.)”. The Resources You Need to Get Started With Business Blogging [In Under 100... [...]

The latest article on HubSpot blog is titled “Everything You Need to Know to Dominate Local Search”. Rebecca Churt says, “The internet lets you reach billions of people around the globe, but if you’re like many small or local businesses, world domination isn’t really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. So with all the choices consumers have”. Everything You Need to Know to Dominate Local Search HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Five things digital marketers should do in August to stay ahead of the game”. Dale Lovell says, “It’s the summer. Medialand is on holiday, and even if you are at work there is a holiday feel around. It’s harder to get hold of the right people, the decision makers that are required to input into your digital marketing. It’s a time, ideally, when marketers are under a little less pressure than normal. So here are five things you can do in August that will genuinely make you a better digital marketer”. Five things... [...]