The latest article on HubSpot blog is titled “How to Be Persistent in Sales Without Annoying Your Prospects”. Niti Shah says, “So you’ve done the preliminary research on a prospect and they look like they could be a company you could really help. Next step? Get them on the phone. There will be times when you get a prospect on the phone and talking on your first try. More often”. How to Be Persistent in Sales Without Annoying Your Prospects HubSpot  [...]

The latest ‘Aweber’ blog post is titled “Optimizing Your Campaign for Gmail”. Rebekah Henson says, “With over 400 million users worldwide, there’s a pretty big chance many of the subscribers on your email list are reading your newsletters in Gmail. Just like it’s a good idea to optimize your emails for people reading them on mobile devices, optimizing your emails for specific clients can help you stand out in the inbox. Readable emails that display the way you design them makes your marketing much more effective“. Optimizing Your Campaign for Gmail Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Three ways for marketers to drive a winning tablet strategy”. Carin van Vuuren says, “There’s no denying that the tablet is more than a passing fad. With tablet shipments expected to grow 58.7% in 2013, rising from 144.5m to reach 229.3m, and with 34% of the US population currently owning a tablet, it’s important for brands to approach the tablet design process in an entirely unique and different way than the smartphone and desktop. Rather than being an extension of these channels, there’s a huge opportunity... [...]

The latest article on HubSpot blog is titled “The Tell-Tale Signs It’s Time to Hire a Marketing Agency”. Amanda Bray says, “To say inbound marketing is a burgeoning market could be an understatement. With the help of partnership-focused analytics tools, more people are trading their fulltime jobs — willingly or by necessity — to channel their inner Don Draper and pair his marketing savvy with the 21st century. The challenge is that when you’re an inbound”. The Tell-Tale Signs It’s Time to Hire a Marketing Agency HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Measures of digital marketing ROI are meaningless unless ads are viewable”. Tom Pepper says, “If you have the sneaking suspicion that your digital ad spend isn’t working hard enough, it turns out you’re probably right. Hundreds of millions of pounds and dollars are being wasted each year on digital ads which are served but never viewed. New figures from comScore show that more than half of digital ads (54%) are never seen by consumers“. Measures of digital marketing ROI are meaningless unless ads are viewable ... [...]

The latest article on HubSpot blog is titled “How to Build Authority on LinkedIn in 15 Minutes a Day”. Lisa Toner says, “So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL, and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that. You want to be an expert in your field”. How to Build Authority on LinkedIn in 15 Minutes a Day HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Five ways niche ecommerce sites can beat Amazon”. Charity Stebbins says, “Fans of feel-good 90s movies will recall Meg Ryan’s valiant but doomed struggle to save her corner bookstore from Tom Hanks’s big box rival. Ecommerce niche sites have found themselves in a similar drama, battling to hold their place in the market and the SERPs against mammoth retailers like Amazon, Staples, and Walmart. While these larger sites certainly have both marketing and SEO advantages: fast delivery, aggressive pricing, enormous SEO... [...]

The latest article on HubSpot blog is titled “8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content”. Pamela Vaughan says, “As you may have picked up by now, visual content is a fantastic marketing weapon. People are naturally attracted to images more than text, it’s highly shareable, and social networks are increasingly jumping on the visual content bandwagon. In fact, social networks are cropping up solely to take advantage of this visual craze. (Pinterest”. 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content ... [...]

The latest ‘Econsultancy’ blog post is titled “Using scams for content and links”. David de Souza says, “If you are unlucky, like me, you’ll recieve hundreds of spam email’s every single day. This daily deluge of spam used to be a big annoyance for me. However, after some creative thinking, I started looking for ways to take advantage of these emails and use them as content and link building strategy”. Using scams for content and links ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “The Anatomy of a Perfectly Search Engine Optimized Web Page [INFOGRAPHIC]”. Ginny Soskey says, “SEO can be tricky. You’re optimizing your pages to be surfaced by robots, yet at the same time they must be engaging to humans. You also encounter constantly changing algorithms which means that some elements of your SEO strategy might be great one day … and then completely irrelevant (or even detrimental) the next”. The Anatomy of a Perfectly Search Engine Optimized Web Page [INFOGRAPHIC] HubSpot  [...]