The latest article on HubSpot blog is titled “The Only Time You Want Zero Engagement on Facebook”. Jay Acunzo Anderson says, “Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Essentially, they want to figure out what you enjoy and show you more of that, even if you missed something by a few hours. Among the factors Facebook uses to measure your past engagement are Likes, shares”. The Only Time You Want Zero Engagement on Facebook HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Three steps to mobile marketing mastery”. Kieran Kilmartin says, “Mobile marketing involves much more than big budgets and a mobile-optimised website. In particular, as social and location intelligence technologies mature, integrating marketing data from these sources in to the mobile marketing mix becomes incredibly important. As brands build the sophistication of their mobile marketing efforts, there are three things brands should focus on getting right”. Three steps to mobile marketing mastery ‘Econsultancy’... [...]

The latest article on HubSpot blog is titled “25 Helpful Sales Blogs You Don’t Want to Miss Out On”. Sam Mallikarjunan says, “I don’t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we’ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn’t taken the time to find some of the best sales blogs out there”. 25 Helpful Sales Blogs You Don’t Want to Miss Out On HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “How misusing Tumblr might hinder your connection to the teen demographic”. David Olshanetsky says, “Back in June 2012 Tumblr creator David Karp and his team publicly announced a more focused attempt at getting advertising on people’s dashboards.  One of the first brands to trial the paid service was Adidas, however it is definitely not the best as proven by the low amount of ‘re-posts’ it receives”. How misusing Tumblr might hinder your connection to the teen demographic ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “How to Nail Down the Perfect Website Navigation”. Meghan Keaney Anderson says, “It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce”. How to Nail Down the Perfect Website Navigation HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “12 things Google Glass will destroy (with 13 apps)”. Ben Davis says, “Google Glass for the majority is a long way off. In fact, if you go to the ‘MyGlass’ app page on Google Play, you’ll see, for those without Glass: ..there’s a picture of a puppy in pyjamas. So not a total waste of time after all. Puppies aside, Google professes Glass (like all G products) was built to break down barriers. The idea is to make things easier and more seamless; to free up hands and time. Here at Econsultancy, the high-falutin’... [...]

The latest article on HubSpot blog is titled “The Shelf Life of Your Facebook Posts Is Shorter Than You Thought [Data]”. Pamela Vaughan says, “Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? We’ve already seen studies from the likes of Edgerank Checker, Optim.al, and Sotrender about this very subject, and they all suggest that most engagement with a Facebook post happens within the first several hours”. The Shelf Life of Your Facebook Posts... [...]

The latest ‘Econsultancy’ blog post is titled “30+ compelling mobile search statistics”. David Moth says, “Mobile search is an unavoidable part of digital marketing as if brands don’t adapt to consumer behaviour then they risk becoming sidelined if their competitors are faster to react. Google has already predicted that mobile search will overtake desktop in the next few years, so businesses should really already have a mobile search strategy in place. But don’t just take Google’s word for it. Here are 30 compelling mobile search stats to help make... [...]

The latest article on HubSpot blog is titled “What Is a Call-to-Action? [FAQs]”. Ginny Soskey says, “We’ve talked a lot about calls-to-action on the blog. How to get people to click on them. How to design them. And even how to make them “smart” so different people viewing your website will see different calls-to-action”. What Is a Call-to-Action? [FAQs] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Amazon vs eBay: seven key differences to consider”. Arie Shpanya says, “Amazon and eBay are household names for a reason: nearly 200m people use the two marketplaces to shop online. Consequently, when you’re choosing which of these marketplaces to host your online store on, here are seven attributes to keep in mind”. Amazon vs eBay: seven key differences to consider ‘Econsultancy’ Blog  [...]