The latest ‘Aweber’ blog post is titled “How We Got 300 More Paid Subscribers With A Single Email”. Mikita Mikado says, “At the end of the last year, Quote Roller decided to switching from its freemium-based business model to a trial-based subscription. The reason was simple – we didn’t have enough cash flow to grow and to deliver superb experience to our users. As a company, we try to be as open as possible with our clients. When we decided to announce that we were moving from a free to a paid subscription service, we started a thread on our blog. As a result of this announcement,... [...]

The latest article on Business Insider is titled “Firefox Will Delay Ban On Third-Party Tracking Cookies For Advertisers”. Laura Stampler says, “Mozilla‘s controversial decision to automatically block all third-party cookies on its new version of Firefox — inciting outrage within the advertising world — is getting a little more drawn out and a little more dramatic. The company just announced that it is postponing the feature for approximately six weeks. (Cookies are the bits of tracking code that web sites and advertisers use to target users with ads.)”. Firefox... [...]

The latest article on HubSpot blog is titled “6 ‘About Us’ Pages That Are Probably Better Than Yours”. Sonja Jacob says, “Google’s big I/O conference launched today, with a raft of product rollouts and introductions, including a new music service and improvements to its Maps app and Google+ social network. But the big-picture takeaway, to me anyway, was that Google, across almost every part of its business, is trying to create a”. 6 ‘About Us’ Pages That Are Probably Better Than Yours HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “How should publishers respond to link removal requests?”. Graham Charlton says, “Thanks again to Panda, Penguin etc, it seems many webmasters are panicking about links they have obtained in the past, or have been pulled up by Google as a result of over-zealous link building.  As a result, we are receiving many more link removal requests than we ever used to, ten or so in the past couple of months. To be frank, these requests are annoying, and I’m also a little put out that they see this blog as a risk to them.... [...]

The latest ‘Econsultancy’ blog post is titled “Why events are the last bastion of integrated marketing”. Cielo Lutino says, “We can tell the last ten items a consumer bought on our site and we can tell the open rate of our email marketing campaigns, but few of us can say how long any one visitor at our event booth spent there and what they picked up. The swag, a brochure, your business card, your hot intern’s telephone number, which was it? This not-knowing is weird, says Liz Miller, overseer of daily operations at the CMO Council (CMOC), a global affinity network... [...]

The latest article on HubSpot blog is titled “Google I/O and the Push for Better Context”. Dan Lyons says, “Google’s big I/O conference launched today, with a raft of product rollouts and introductions, including a new music service and improvements to its Maps app and Google+ social network. But the big-picture takeaway, to me anyway, was that Google, across almost every part of its business, is trying to create a”. Google I/O and the Push for Better Context HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Six basic tips for improving homepage product banners”. David Moth says, “Providing tailored product recommendations is a proven way of boosting online sales, with two-thirds of companies (66%) stating that personalisation improvesboth customer experience and business performance. Speaking at a Screen Pages ecommerce event recently,Emailvision personalisation director Neil Hamilton ran through some best practice tips for how to create effective homepage product recommendation banners”. Six basic tips for improving... [...]

The latest article on HubSpot blog is titled “NPS for Marketing: An Interview With the Creator of the Net Promoter System”. Mike Volpe says, “We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you’re unfamiliar with NPS, it’s a customer loyalty framework that evaluates, on a scale of 0-10, the degree to which people would recommend your company/product to others”. NPS for Marketing: An Interview With the Creator... [...]

The latest ‘Econsultancy’ blog post is titled “Don’t be a mobile privacy creep. Eight top tips for marketers”. Danilo Labovic says, “Are you being a creep? If you’re a digital marketer working with mobile then unless you’ve got your privacy plans sussed there’s a good chance that your customers will think you are.  As awareness of location data use increases (alongside the revelation that data might not be as anonymous as previously thought), consumers are becoming more and more wary about being tracked over their phones and other mobile... [...]

The latest article on HubSpot blog is titled “What Your Traditional Marketing Education Didn’t Teach You About Marketing Today”. Katie Burke says, “In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting”. What Your Traditional Marketing Education Didn’t Teach You About Marketing Today HubSpot  [...]