The latest article on Business Insider is titled “Why Yahoo Might Pay $1.1 Billion For Tumblr Even Though It Only Has $13 Million In Revenue”. Jim Edwards says, “If Yahoo! buys Tumblr for $1.1 billion — a deal that may get approved as soon as Sunday night according to AllThingsD — one fact is likely to get cited a lot when the acquisition is announced: That Tumblr had only $13 million in revenue in 2012, after taking $125 million in investor funding. With lousy economics like that, why would Yahoo even consider such a high price? It’s worth comparing a putative... [...]

The latest article on HubSpot blog is titled “YouTube Makes Some Videos ‘Shoppable’ and Other Marketing Stories of the Week”. Desmond Wong says, “It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. While all these new features are exciting for inbound marketers, we also worry that social media may lose the personal touch it had in its younger years”. YouTube... [...]

The latest ‘Econsultancy’ blog post is titled “IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two”. Jon Baron says, “On Tuesday, I posted a first half summary of the Econsultancy Hangout I participated in with Jim Sterneand Tom Cunniff (moderated by Econsultancy’s Stefan Tornquist) on Measurement, Analytics, and Attribution. Rather than summarize the entire second half of the Hangout, I wanted to focus part two on a great discussion we had on changing incentive structures to create an organizational culture of integrated digital... [...]

The latest article on Business Insider is titled “80% Of Media Buyers Think Google UK Isn’t Telling The Truth About Ads”. Gordon Young says, “A poll organised by The Drum seems to suggest that the UK digital and media buying community disagree with Google’s assertions that its UK team is not engaged in advertising sales. Google claims that its UK staff do not sell advertising but provide sales and marketing support to those dealing with its Dublin office”. 80% Of Media Buyers Think Google UK Isn’t Telling The Truth About Ads Business Insider  [...]

The latest article on HubSpot blog is titled “8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram”. Dan Zarrella says, “Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn’t much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks”. 8 Data-Based Tips for Optimizing Your Content on... [...]

The latest ‘Econsultancy’ blog post is titled “How new Google Plus features can help you create great content. Part one: image editing”. James Carson says, “Google Plus has announced a host of new image editing features, which integrate the brilliant Snapseed application into the social network. There’s also an ‘awesome’ twist with the addition of animated gifs for sequence photos. A collection of useful tools for anyone who wants to use original imagery in their content. On Wednesday Google+ announced a host of improvements. For me, involved in... [...]

The latest ‘Econsultancy’ blog post is titled “Data from 1,000+ marketers identifies the #1 enemy of marketing integration”. Stefan Tornquist says, “Econsultancy’s report on marketing integration won’t be published untilIntegrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros.  In this post, we look at the building blocks of integration and its number one enemy, human nature (and what to do about it.) What exactly is integrated marketing? Broadly it’s the effort to have... [...]

The latest article on Business Insider is titled “The Social Media Advertising Ecosystem Explained”. Josh Luger says, “The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption. How can you solve this problem? Social media offers a solution”. The Social Media Advertising Ecosystem Explained Business Insider  [...]

The latest article on HubSpot blog is titled “In (Partial) Defense of Tracking Cookies”. Dan Lyons says, “It’s easy to hate on tracking cookies. Wouldn’t life be great if browsers just shut cookies off altogether — and kept them off? No more annoying ads! No more interruptions! No more feeling like you’re being stalked by those hiking boots you looked at last week, didn’t purchase, but now keep popping up in ads on every site you visit, begging to you to reconsider”. In (Partial) Defense of Tracking Cookies HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Bing is an untapped venue for ecommerce videos”. Melody King says, “Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet. However, not many e-commerce companies are placing their product videos on this newer search engine. Now that Bing is powering searches on Facebook’s Graph Search, it’s a good time to get your videos indexed in Bing. Here’s how to do it”. Bing is an untapped venue for ecommerce videos ‘Econsultancy’ Blog  [...]