The latest ‘Econsultancy’ blog post is titled “Fact. Creating more content gets results”. Michelle Hill says, “As a content marketing agency, we are always telling people what a vital role content plays in driving all elements of your digital marketing, be it social media, email marketing, SEO etc. The good thing is that most people get this now. We seem to have moved past the educational phase with more and more companies publishing fresh content on their websites on a regular basis”. Fact. Creating more content gets results ‘Econsultancy’ Blog  [...]

Silverpop has released a free ebook titled “2013 Email Marketing Metrics Benchmark Study”. The Silverpop team says, “Looking for a deeper picture of how successful your emails are? With so many metrics and so little time, it can be tough to gauge customer engagement. Download our benchmark study and get exclusive data that will give you a baseline scorecard to help understand how far you need to travel in your performance-improvement journey. Highlights include: Benchmarks for open rates, click-through rates and list churn metrics Comparisons between 14 industry verticals Breakdowns... [...]

The latest article on Business Insider is titled “How To Lie, Cheat, And Manipulate Your Way To Social Media Dominance”. Kevin Smith says, “Ryan Holiday is a media mastermind, at least the way he tells it. The college drop-out quit school at 19 but went on to become a PR advisor to Linkin Park and Tucker Max. He’s best known as the main PR person for American Apparel. At 25, Ryan authored his first book, called Trust Me, I’m Lying: Confessions of a Media Manipulator“. How To Lie, Cheat, And Manipulate Your Way To Social Media Dominance Business Insider  [...]

The latest article on HubSpot blog is titled “How a Sales Coaching Program Can Grow Your Business in Turbulent Times”. Jessica Meher says, “Selling is hard work. Even though the economy is showing signs of turning around and sales organizations are ramping up their efforts, there are still significant challenges to overcome. Sales representatives are taking on bigger territories, facing higher quotas, and making more customer contacts than ever — but according to my company’s latest study, fewer than 55% of sales representatives make quota“. How a Sales... [...]

The latest ‘Econsultancy’ blog post is titled “Mobile marketing is on the move”. Geoff Galat says, “Capitalising on 2012’s success, mobile commerce is finally reaching its stride, and all the signs suggest that 2013 is a banner year for mobile. Data shows that more and more consumers shop and buy through their mobile devices. In fact, a quick recap of 2012 shows that online shopping reached an all-time high during the 2012 Christmas period, with 30% growth on Cyber Monday alone. Sales soared and consumers flocked to their tablets, smartphones, and other mobile... [...]

The latest ‘Econsultancy’ blog post is titled “Q&A: Brian Solis on marketing convergence and the “human API” #IMW13″. Ryan Sommer says, “In this Q&A, Brian gives us a preview of what to expect for his Integrated Marketing Week keynote, as well as insights into his writing/publishing process and where the future of marketing is headed. Very few names carry global cache across a multitude of segments in digital and their overall digital transformation of business. Our own CEO Ashley Friedlein and his latest work with the Modern Marketing Manifesto has... [...]

The latest article on Business Insider is titled “How Facebook’s Acquisition Of Instagram Has Hurt Brands That Use Twitter”. Jim Edwards says, “After Facebook acquired Instagram in September, one of its first major policy changes was to drop support for photo-sharing on Twitter — ostensibly a rival to Instagram for photo-sharing. That had a pronounced effect, according to data from Simply Measured, the social media analytics company. It reduced the amount of sharing and engagement with followers that brands used to see on Twitter, and boosted those factors in Instagram... [...]

The latest ‘Econsultancy’ blog post is titled “Online price discrimination: a surprising reality in ecommerce”. Arie Shpanya says, “Online price discrimination has attracted immense popularity and heat in the last few months when the Wall Street Journal revealed some websites that used variable prices based on users’ location and other statistics. This came as breaking news for those who used to think of the ecommerce market as a reliable and fair shopping arcade. So, let’s see how this thing works, and how you can save yourself from this manipulation”. ... [...]

The latest article on HubSpot blog is titled “What Would a ‘Mad Men’ Era Ad Campaign Look Like Today?”. Shannon Johnson says, “In 1946, America had only 12 TV stations broadcasting to the public. With a single TV spot, advertisers could sit back and relax, knowing their ads would successfully pummel their marketing messages into the minds of almost all of America. Things are just a wee bit different today. Media choices are almost limitless. With over 1,700 TV channels, 14,700 radio stations, and over one TRILLION pages on the internet, there’s pretty much... [...]

The latest ‘Econsultancy’ blog post is titled “Digital transformation: what is it to ‘be digital’ and exactly who is?”. Ben Davis says, “Just what exactly, in plain English, is digital transformation? Which companies have already undergone it, and which need to? Have some already missed the boat? If you trawl the web for stories of large organisations being hauled about-face until they are pointed ‘Due Digital’, you’ll find a mix of stuff”. Digital transformation: what is it to ‘be digital’ and exactly who is? ‘Econsultancy’ Blog  [...]