The latest article on HubSpot blog is titled “Want to Improve Your Email Deliverability?”. Ginny Soskey says, “If an email gets sent out to your list, but it doesn’t show up in their inboxes, does it even count? Usually, the answer is no. You’re trying to get people to open, engage with, and click on your emails — getting delivered is the first step. And it’s a big first step. If you have a poor sender reputation and low deliverability rate, you’re drastically cutting down your chances of being opened and clicked on. So make sure you’re... [...]
Archive for the 'email marketing' Category
The latest article on HubSpot blog is titled “6 Underused CTAs to Include in Your Email Marketing”. Rachel Sprung says, “You probably know you should have a big, standout call-to-action (CTA) in every email marketing message you send. But do you know that there’s a lot of different opportunities for CTA placement and type, beyond that same old“Download Now!” button you’re used to? While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can... [...]
The latest ‘Aweber’ blog post is titled “How Do Email Marketing Companies Track Email Opens?”. Justin Premick says, ““How can someone read an email without opening it?” No, it’s not a Zen koan. It’s a common question that we get from customers, because it happens. The fact is, people read your emails, but you don’t get a record of them opening the email. So how does this happen? It has to do with how opens are tracked and reported, and how your subscribers use their email programs”. How Do Email Marketing Companies Track Email Opens? Aweber Blog [...]
The latest article on HubSpot blog is titled “5 Simple Ways to Sell Email Marketing to a Skeptic”. Jonathan Pavoni says, “When it comes to new and sexy marketing tactics, let’s just be honest, email marketing isn’t the first thing that jumps into our minds. It’s social media, blogging and content that have the spotlight right now. So questions start to arise– is email still relevant? Does it still work to effectively elevate your company’s visibility, and garner leads for your sales team? In this post we’ll look at five ways to sell email marketing to a skeptic.... [...]
The latest ‘Econsultancy’ blog post is titled “Can win-back email campaigns help reactivate lapsed customers?”. David Moth says, “‘Win-back’ email campaigns can be effective in encouraging engagement from lapsed customers, according to a new report. Win-back emails are those that try to rekindle relationships with recipients that haven’t opened a brand’s marketing messages for a sustained period of time. Personally I can’t recall ever having received an email from a brand that was specifically trying to ‘reactivate’ me, and the Return Path report does... [...]
Shawn Collins’ latest blog post is titled “Adapting Email Marketing for the Post-PC World from Affiliate Summit East 2012”. Collins Says, “This was a conference session titled Adapting Email Marketing for the Post-PC World from Affiliate Summit East 2012, which took place August 12-14, 2012 in New York City at the Hilton New York. Session speakers: Josh Boaz, Managing Director, Direct Agents, Inc. Dan Quintero, Co-Founder, AdStack Session description: Using case studies learn about the different email marketing strategies and tactics needed to succeed in the post-PC world including... [...]
The latest article on ‘Marketing Land’ is titled “Mobile Devices Drive 66 Percent Of Email Opens — Report”. Greg Sterling says, “According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1. That’s up slightly from the 65 percent in Q4. By contrast PC... [...]
The latest VerticalResponse blog post is titled “Don’t Let Your Email Look Defeated – 3 Essential Design Elements”. Colleen Corkery says, “I had my first email marketing gig in 2008 for an major reference and research library in Melbourne (“Melbin”), Australia. With a background in print and online journalism, I was asked to create the library’s very first email newsletter. “I got this!” I said. But when it came to designing the email and “got it,” I did not.Email service providers and the tools they offer have come a long way since 2008. There are pre-made templates,... [...]
The latest article on ‘Website Magazine’ is titled “Another Foray into A/B Split Email Testing”. Derek S, says, “Testing an email marketing campaign is a tedious, often stressful, task. Having to decide which platform to use doesn’t make the process any easier. Campaigner, a paid email marketing software service, has announced the release of their new A/B split testing solution that it hopes will simply the task for its users“. Another Foray into A/B Split Email Testing Website Magazine [...]
The latest ‘Econsultancy’ blog post is titled “The ultimate guide for a successful campaign”. Joel Windels says, “The release of a campaign is for marketers the pinnacle of months of hard work. But don’t be fooled, it is not the end of the story. Marketing teams need to continue to track the activity around their projects to determine its success. By analysing the conversation surrounding campaigns marketers can tailor their strategy dependant on real-time reactions. Changes to the theme of a project to reflect sentiment or adjustment of placement can have a huge... [...]