The latest article on ‘MarketingProfs’ is titled “How Mobile Readers Interact With Marketing Emails”. Ayaz Nanji says, “Mobile devices are now the most popular platform for interacting with marketing emails, but it’s becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor. The analysis of 6 million email marketing campaigns sent by Campaign Monitor found that 41% occurred on a mobile device in 2013, compared with 28% on a desktop and 22% via webmail. This shift towards mobile has been rapid: From 2011 to 2013, email... [...]
Archive for the 'email marketing' Category
MarketingSherpa has released a case study titled “Email Marketing: Educating new subscribers drives 33% of total email revenue in welcome campaign”. Courtney Eckerle says, “Email can be an invaluable resource for educating consumers not only on a product, but on your brand and community. Gaming accessories company KontrolFreek designed an automated welcome campaign to sell products and inform consumers with a series of three emails focused on managing expectations, addressing common pain points and joining the online community. Read on to learn how the company drove 33% of total... [...]
The latest post on ‘Mashable’ is titled “Better Ways to Define Email Marketing Success”. Kara Trivunovic says, “I have been in the email and digital marketing space for a long time. The start of my career was seeded in the data-intense direct mail space before making the leap over the digital divide. The good and bad of the email channel is that engagement is very trackable. We can see who has opened a message, when they opened it, when they clicked, where they navigated next, all the way through to purchase or abandon. As data-driven marketers, we get drunk on this type of... [...]
The latest article on ‘MarketingProfs’ is titled “How to Win Back Inactive Email Subscribers”. Ayaz Nanji says, “What are the best ways to re-engage inactive email subscribers? Take the time to show them you care or offer them a fixed discount, according to a recent report from Return Path. The analysis of 33 win-back campaigns by retailers found that reactivation emails with the words “miss you” and “come back” in their subject lines had higher read rates (13% and 12.7%, respectively) than emails offering standard percent-off discounts (11%). Fixed-amount... [...]
The latest article on ‘MarketingProfs’ is titled “Four Email Marketing Tips to Help You Get the Most Out of Gmail”. Edward Touw says, “In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs… Every new release seemed intended to make life harder for email marketers. But if we all just stop complaining for a minute, we might be able to see that we’re being offered lots of hidden opportunities. Here are four email marketing tips to help you get the most out of Gmail. 1. Show your CTA in the subject line Wouldn’t... [...]
The latest article on ‘Website Magazine’ is titled “Get Dynamic with Email Revenue Generation”. Pete Prestipino says, “A new ad serving technology is being released that enables publishers to include text-based advertising into emails dynamically. ReachDynamics allows publishers to place contextually-targeted ads in transactional and marketing emails such as weekly newsletters, confirmation emails, receipts, and auto-responders, by leveraging multiple demand side platforms on a cost-per-click (CPC) basis“. Get Dynamic with Email Revenue Generation Website Magazine [...]
The latest Silverpop blog post is titled “6 Tips for Creating a Best Customer Email Program”. Loren McDonald says, “You value all of your customers, but some of them are your very best, and they deserve special treatment. Maybe they buy often from you or they spend a lot when they buy (or both). Perhaps they’re your biggest advocates in social media, shop with you across all your touch points, or rank in your highest lifetime value segment. These people deserve a little extra love. And email can help you surprise these “best customers” with special offers designed to express... [...]
The latest article on HubSpot blog is titled “5 Awful Email Marketing Tactics (That People Still Do)”. Allie Vanden Heuvel says, “As an email marketer, I’ve researched a lot of best and worst practices for the industry. And boy, are there some tips and tricks out there that are just downright awful! Yes, those email strategies that you hear about that literally make you cringe at the sheer thought of them. The ones that if your boss brings it up you instantly go into panic mode and make you silently start saying to yourself, PLEASE don’t make me. So, here it is, the... [...]
The latest article on HubSpot blog is titled “10 Ways to Optimize Your Emails for Better Engagement”. Sam Kusinitz says, “Despite a few years of “email is dead” chatter, I don’t think many would argue that email marketing remains at the forefront of many people’s digital marketing strategies. In fact, according to Sikich, 70% of digital marketers see email as the top medium for ROI and 62% of B2B marketers plan to continue to increase spending for email marketing. But is email actually, still, one of the most effective ways to reach consumers, or... [...]
The latest ‘Aweber’ blog post is titled “How to Start Optimizing Your Content For Conversions”. Hunter Boyle says, “Conversion rate optimization takes time to master — usually more than most entrepreneurs and small business marketers can muster. And while there are plenty of tools to make the testing and optimization process more simple, even veteran marketers often get stumped deciding what to test next. Whatever level you’re at, one rule holds true: All the testing tips and tricks in the book won’t get you very far if they’re built on a shaky content strategy”. How to Start... [...]