Econsultancy columnist Rebecca Sentance has shared three online video marketing statistics based on Mary Meeker’s Internet Trends Report. The report has shared a comprehensive report on the state of online video in 2018, and what new opportunities video brings for marketers. Rebecca Sentance says, “There was a time not too long ago when the idea of watching online videos on a mobile device was laughable. Mobile internet speeds were too slow, videos ate up too much data, and screen sizes weren’t optimised for video viewing. Now, however, with faster connection speeds, better support... [...]

MOZ columnist Ann Smarty has offered a a comprehensive comparison of video hosting, marketing, and monetization platforms. This article gives you an idea to move beyond YouTube. Smarty says, “Choosing a video hosting platform is overwhelming but here are a few easy-to-digest takeaways from the above comparison: YouTube is beyond competition. If you are into video marketing, you need to be there, at least for the sake of being discovered through their search and suggested videos. However, a YouTube account is only good for promoting the YouTube account. There’s little chance to drive... [...]

Video plays a pivotal role in building up an audience online. It helps you connect with the customers and keep them abreast of your product and service offers. YouTube is the best platform to publish videos online. Forbes contributor Jayson DeMers has shared seven important reasons why you should start an YouTube channel now. DeMers says, “There are many possible motivations here, but these are seven of the most important to consider: New content formats. By 2021, it’s estimated that 82 percent of all internet traffic will be for video. And if you think that sounds unrealistic, consider... [...]

Video is adopted as an integral part of the online marketing strategy today. It helps brands and marketers reach out to the masses and pass their messages in a strong manner. Adam Hayes of Business 2 Community has shared some useful statistics about use of video in marketing. Talking about widespread adoption of video, Hayes says, “Video marketing is more ubiquitous than ever, and you’d have been forgiven for thinking everyone was on board 12 months ago. However, our numbers suggest that 2017 saw a staggering upturn in adoption, with a 17% increase in companies using video as a marketing... [...]

Vidyard has published an infographic to help marketers improve their prospecting and sales emails using video. The Vidyard team says, “When you’re freshly reaching out to a new lead, it’s so important that you stand out and get noticed. Prospecting emails have to stick out in crowded inboxes. For BDR and SDR teams, the best opportunities to spice up those prospecting emails with video are: Cold Prospecting Follow-Up Account-Based Sales Approach The biggest things to keep in mind here are similar in nature to any other form of prospecting: you’re trying to capture attention with an... [...]

Video marketing is an essential element of today’s online marketing strategy. It helps brands and marketers reach out across all the platforms. Content Marketing Institute columnist Allen Martinez has shared nine ways to help marketer improve their video marketing performance. Martinez says, “Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will... [...]

Video plays an important role in helping marketers convert more leads. It allows to get your message across easily. Also when it comes to reaching out more people online, video helps. Hosting live broadcasts using YouTube is a ways to get in touch with more and more people online and promote your brand and products. Entrepreneur contributor Jason R. Rich has shared some useful tips to help marketers host live YouTube broadcasts. Rich says, “One approach to sharing YouTube content with your audience is to stream live broadcasts. As the name implies, a live broadcast happens in real time —... [...]

Video is an integral element of the marketing and branding process and it can be used in multiple ways to enhance your ROI. Entrepreneur contributor Torrey Tayenka has shared eight most popular and effective uses of video marketing. Tayenka says, “There are too many uses to count, but I’ll share a few of the most popular video marketing types we produce for Sparkhouse clients to give you a sense of this format’s versatility. Product videos Product-centric videos focus on an innovative new product soon debuting or just released, where you have the keen ability to “show... [...]

The Interactive Advertising Bureau (IAB) has released the results of 5th annual “Digital Content NewFronts: Video Ad Spend Study 2018” it has recently conducted. The results show that  60% of marketers’ digital advertising budgets are allocated to digital video. Around 50% of the advertisers are going to increase spending on digital video, mobile video, and advanced TV. Here are more findings: 83% of advertisers believe that cross-platform measurement has improved compared to one year ago Half of buyers plan to spend more on social media video advertising in the next 12 months 48% of... [...]

Native video is video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on other sites. Native video creation is easy and it is treated as more authentic, which results into more beneficial investment. Econsultancy columnist Joel Livesey has shared an article on why native video will transform advertising & reduce adblocker usage. Livesey says, “As one of the most engaging advertising formats out there, native video is transforming how people experience ads online – let me tell you why: 1. Native video is captivating Native... [...]