The Entrepreneur magazine has published a video featuring Greg Rollett on ‘3 Easy Ways to Improve Your Videos and Attract More Clients. The Entrepreneur team says, “In this video, Entrepreneur Network partner Greg Rollett talks about three easy ways to give your online videos more credibility so your prospects and your market will take you and your videos more seriously. You probably already know these three aspects are important, but you might not be intentional about emphasizing them. For example, you know that the setting for your videos is important, but do you have a controlled... [...]

Personalization is the key to achieving customer trust and making your brand successful. Video is a tool that helps you deliver a personal message to your customers online. To use video in an efficient manner and to offer a personalized experience it is necessary to learn more about your audience. Entrepreneur contributor Jason R. Rich has shared some ways and tools to find out who is watching your videos so that you can cater to their needs. Rich says, “As you may know, in conjunction with your YouTube channel, YouTube and Googleoffer a free, online tool set called YouTube Analytics. These... [...]

Every form of marketing needs constant upgradation and B2B content marketing is not an exception. With continuous research and innovations you can make your content stand out. Econsultancy columnist Nikki Gilliland has shared six examples of B2B video content that can help you to plan out your strategies. Gilliland says, “According to a recent study by LinkedIn, the majority of B2B marketers now view video as the most important and creative content format around. 62% of survey respondents said that video helps them to build brand awareness, while 26% said they are planning to spend more... [...]

HubSpot’s Clifford Chi has shared 16 video metrics that can help you make great videos.  Chi says, “Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. But views also have drawbacks, like not being able to tell... [...]

Forbes contributor Kate Harrison has published an interview with video marketing expert Rohan Kale. In the interview Kale explains how marketers can improve their explainer video. Harrison says, “Video marketing expert Rohan Kale, founder of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the best way to attract and engage your audience and can provide as much as an 80% boost in conversion rates.” Even small increases in conversion rates can make a big difference to profitability. Kale points out that Dropbox was able to increase their... [...]

With constantly rising number of users Instagram is turning out to be a marketing hub for the brands and marketers. Apart from posting photographs, the use of video is also increasing on this network. Econsultancy columnist Kay Hsu has shared five tips to help marketers improve their Instagram marketing using the vertical video. Hsu says, “There are a few guiding principles to make the most of vertical: 1. Leverage multi-part storytelling Formats such as Stories work particularly well in multiple scenes, as people move through these mediums quicker than ever before. Instagram has just introduced... [...]

YouTube is a great platform that helps you showcase your creativity and get paid off. With multiple optimization options it is quite simple to make money with quality videos. Entrepreneur contributor Jason M. Rich has shared some useful tips on YouTube video monetization. Rich says, “According to Google, “Paid product placements are defined as pieces of content that are created specifically for a sponsor, and where that sponsor’s brand, message or product is integrated directly into the content. A typical example of a paid product placement is one in which a marketer pays a... [...]

MOZ’s Ann Smarty has shared a step-by-step guide to help marketers establish and improve their YouTube presence. The guide starts from setting YouTube marketing goals and shares the strategies to achieve them. Smarty says, “When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore. If you don’t have a YouTube channel, now’s the time to start one. If you have a channel and you never got it off the ground, now’s the time to take action. This article will take you through the process... [...]

The Content Marketing Institute has released a white paper titled ‘The Science of Social Video’. This paper offers strategies to help marketers performance of their social media using video. More about the white paper The growing popularity of social video represents a massive opportunity to reach a large and captive audience. But with such a vast array of social media networks to keep track of, how can brands navigate their way around them successfully? And what can they learn about the where, what, and why of current social video viewing habits in order to capitalize on them? The... [...]

The term ‘Pivot to video’ means decrease in the written editorial operations to produce more video content. With the increasing consumption of video more and more organizations are restructuring themselves and focusing all their attention on video creation. If you too plan to do that, here is an alarming article from HubSpot. It is a must read. Sophia Bernazzani says, “Over the past year thus far, several major publishers have pivoted, structured, reorganized, and refocused on creating video content — at the cost of writers’ and editors’ jobs. Sports Illustrated, Fox... [...]