The latest VerticalResponse blog post is titled “Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads”. TheVR team says, “So you have a small advertising budget and are trying to figure out how to get the most bang for your buck. Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Or would placing a Facebook ad get you closer to your goals?Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online, believes it’s important for all businesses to have a presence... [...]
Archive for the 'Facebook marketing' Category
The latest article on ‘Marketing Land’ is titled “Facebook Adds More Targeting Power To Lookalike Audiences”. Ginny Marvin says, “Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based on CRM data like email addresses, phone numbers and user IDs. The expanded targeting... [...]
The latest article on ‘Marketing Land’ is titled “Questions About The New Facebook Pages Layout? Facebook’s Got Answers”. Greg Finn says, “Two weeks ago, Facebook announced a significant update to the Pages layout that turned thepresence of Page more personal. The crux of the redesign was that the two column business pages were soon turning to a one column format. This initial image was quite bare and failed to show where Apps and custom tabs were to be located (if at all.) Seeing that the initial release spawned so many questions, Facebook has released their... [...]
The latest post on ‘Mashable’ is titled “3 Strategies for Improving Your Facebook Ads”. BusinessNewsDaily team says, “Facebook plays a large role in many businesses’ marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine optimization. “Before last year, Facebook was all about what happened on Facebook,” said Bob Buch, CEO of social... [...]
The latest article on ‘Marketing Land’ is titled “First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles”. Ginny Marvin says, “In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken. When looking at last touch only, Bizible found that search accounted for 41 percent of the leads generated. Yet, when... [...]
The latest post on ‘Mashable’ is titled “Too Many Facebook Hashtags Seriously Hurt Your Brand”. Matt Petronzio says, “You really need to stop using so many hashtags on your brand’s Facebook Page, according to a new report (though, it’s probably a good rule of thumb for your personal page, too). Social media marketing company Socialbakers released data this week showing that the more hashtags a brand uses in a Facebook post, the less engagement it receives. Based on a sampling of 200,000 brand posts on Facebook in February 2014, brands that used one or two hashtags... [...]
The latest article on ‘Marketing Land’ is titled “5 Ways To Ease The Facebook Page Organic Reach Blues”. Martin Beck says, “It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are piling up and the conclusion is undeniable: Organic reach is down and fewer people who have liked your page are seeing your posts. The ominous headlines hit almost daily, including two from this week: Facebook Is Ending the Free Ride, in which Valleywag quoted a source familiar with Facebook’s marketing... [...]
The latest article on ‘Marketing Land’ is titled “3 Insightful Ways To Visualize Your Keyword Data”. Benjamin Vigneron says, “Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely because strategists, analysts and executives are getting more savvy in general, but also because there are more and more easy-to-use analytics packages out on the market. Although this is great, this analysis is often times very high-level and informational. It’s sometimes hard to understand the bottom... [...]
The latest post on ‘ReadWrite’ is titled “Facebook Unveils Hack, A New Programming Language For Bug-Free Coding”. Selena Larson says, “Facebook wants to make it easy for developers to write and ship code quickly. To that end, on Thursday, it released Hack, an open-source language that it claims will allow developers to build bug-free code fast. Ten years ago, Facebook started out as a website coded in PHP, a scripting language aimed at fast development of interactive Web pages. As the company grew, PHP became difficult to manage and it was easier for developers to make mistakes,... [...]
Andrew Fox and Chris Fox are running a major sale on their automated content app called Gorilla Evolution. It is a 4 in 1 plugin that posts to Facebook, Blogger, Tumbler and any website you own., all asutomatically. But at Midnight, it rises to its normal price of $197. And at that same time, the basic version no longer will port to Facebook. so if you want to to post to Facebook you need to buy the upgrade, which is free with purchase today only. Gorilla Evolution is an all-in-one, point and click platform that pulls high-quality content from many of the most powerful sites in the world: Amazon iTunes Yahoo... [...]