The latest article on HubSpot blog is titled “4 Critical Steps In Tracking Facebook ROI”. Ted Ammon says, “We get it: Facebook is a powerful marketing tool that helps you reach the masses. Or is it? You probably spend at least five hours per week on your social media marketing, and that’s only if you’re a very small business with little customer interaction. The true numbers might shock even you. If you’re spending that much time on your Facebook marketing, do you have any idea what the return on your investment is? What about the Facebook ads you’ve purchased? Have... [...]
Archive for the 'Facebook marketing' Category
The latest TopRank blog post is titled “Organic Facebook Marketing Tips From the Pros”. Lee Odden says, “Facebook has become quite a conundrum for many marketers. For years, companies of all sizes have invested in organic and paid efforts to grow their Facebook fans. The “like” served as an opt-in for consumers to receive brand messages sent “organically”. But over the past few years, Facebook has diminished the organic reach of brand fan page messages to a thin percent of the total opt-in whole. Now the only option to reach fans is to pay for Facebook advertising which can be hit... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “New Data Demonstrates Teens are Not Abandoning Facebook″. Baer says, “There have been innumerable posts and articles about how Facebook is no longer “cool,” or as important to teens as it once was. Frustratingly, however, much of the speculation I’ve seen regarding this has been based either upon anecdotal evidence, or upon research that isn’t projectable to the population of teen Facebook users. So, I decided to take a look at some hard facts. According to our most recent public data release (The Infinite Dial... [...]
The latest post on ‘Mashable’ is titled “Facebook: 375 Million Users Play Games Each Month”. Chris Taylor says, “If it seems like you just can’t stop playing Candy Crush Saga or any other Facebook games, don’t worry, you’re in good company — a lot of good company. At the Game Developers Conference in San Francisco Wednesday, Facebook revealed some more of the kind of eye-popping stats you get on a network with 1.3 billion monthly active users. For example, roughly a quarter of all its active users — 375 million people — play at least one Facebook-connected... [...]
The latest article on ‘The Forrester Blog’ is titled “Facebook Is Still Failing Marketers”. Nate Elliott says, “Our declaration last October that Facebook was failing marketers and that brands should focus their social efforts elsewhere created a lot of discussion. To no one’s surprise, most of the people defending Facebook were vendors that rely directly upon Facebook marketing for their livelihood. Just four months later, the debate seems to be over. Is there any doubt now that Facebook has abandoned social marketing, and that its paid ad products aren’t delivering results... [...]
The latest article on ‘Marketing Land’ is titled “Facebook: Opportunity For Earned Media Still As Rich As A Year Ago”. Danny Sullivan says, “Facebook keeps coming under fire that it’s harder for brands to get the free exposure — “earned media” — that they once got. But Facebook says it’s not so — it more a matter of adjusting how you measure your earned success. “The opportunity for earned media is still as rich as it was a year ago,” said Patrick Harris, director of global agency development for Facebook, on a panel today at the 4A’s... [...]
The latest article on ‘Website Magazine’ is titled “Facebook Presses Play on Video Ads”. Allison Howen says, “Facebook is letting brands get more creative with their advertisements, as the social network is rolling out a Premium Video Ad offering. Facebook has been testing the new ad format since Dec. 2013, and is now introducing the first round of Premium Video Ads to a select group of advertisers. According to the social network, Premium Video Ads are designed for brands that want to reach a large audience with “high-quality sight, sound and motion.”“. Facebook Presses... [...]
The latest ‘Econsultancy’ blog post is titled “How to add embedded call-to-action buttons to your Facebook posts”. Matt Owen says, “If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts for quite a bit. Facebook is all about design. The feed is structured to encourage users to click on items in the newsfeed, so it stands to reason that by increasing the opportunities to click,... [...]
The latest ‘Aweber’ blog post is titled “How To Prepare For The New Facebook Page Design”. Brandon Olson says, “Facebook began rolling out a new design for Pages last week. The intention is to make it easier for people to find the information they want and to help Page owners access the tools they use most. With the new design, there are some great benefits as well as some drawbacks. We’re here to give you the low-down on what’s changing and what you can do to prepare. Change #1: Page Posts Get Better Placement Single-Column Timeline Format: A new single-column Timeline format... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Testing Business Manager, A Powerful Tool For Agencies And Large Businesses”. Martin Beck says, “Managers of Facebook pages for agencies and large business take heart. Facebook is testing a new dashboard that seems to solve many issues that have for years frustrated those managing large stables of pages. As reported today in TechCrunch, Facebook is testing a Business Manager dashboard that gives administrators the ability to control pages and ad accounts from one place. No longer will it be necessary for... [...]